Subodh Verma · Founder, PPC Studio

Built to lift what you’ve built. I build websites, then PPC and SEO that turn clicks into B2B leads or ecommerce sales.

Calm, steady work you can rely on. Website first, then paid search and SEO to bring the right people to it, measured from click to enquiry or order. Automation and CRM connect the rest, and your team owns all of it at handover.

Book a 30-min call See ways to work together
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PPC Studio: 4.9 on ClutchTop PPC Company Delhi, 2023–2026New Delhi & Brentwood, CA
Certifications

The work keeps me learning.

Recent Coursera course certificates from Google and Google Cloud. Each one opens its verification page on Coursera.

Google Partner Clutch Top PPC Company Delhi 2023 Clutch Top PPC Company Delhi 2024 Clutch Top PPC Company Delhi 2025 Clutch Top PPC Company Delhi 2026 GoodFirms Top Digital Marketing Company
  • Jabra Connect
  • Uber
  • Promom
  • Tygatec
  • greytHR
  • Neo Wealth
  • Cost Plus Liquors
  • Modi World School
Your story

You built something real. It deserves to be found, trusted and chosen.

Most businesses don’t lack effort. They carry too much on their own: a website that doesn’t convert, ads that bring the wrong traffic, leads that go quiet, numbers nobody trusts. My job is to take that weight off you, so the business you built can rise.

  1. Found

    The right people reach you through search and ads, not just more traffic.

  2. Trusted

    A website that looks and works like the business you’ve become.

  3. Chosen

    Every click measured through to the enquiry or the order, so you know what works.

What I do

Four ways to work together. One standard.

Start with one. Each can connect to the others later.

01 — LEAD OFFER

Premium website design & development

Sites and online stores that look the part and do the work: built for speed, accessibility and search, and connected to your CRM, store and ad platforms. Lead-gen sites for B2B, Shopify and WooCommerce stores for ecommerce. Designed in detail, built against Core Web Vitals targets, handed over documented.

  • Brand-led design
  • Astro / headless
  • SEO & AEO structure
  • Tracking built in
  • Shopify / WooCommerce
Subodh Verma working on a website build at his laptop
yourbrand.com
<2.5sLCP target
<0.1CLS target
AAWCAG
02

AI marketing & business automation

Lead routing, CRM sync, meeting-to-task pipelines and scheduled reporting. For stores: cart recovery, post-purchase and review-request flows. A human approves anything that matters.

03

Consulting & software selection

Paid media and measurement audits, plus software selection: cloud, open-source or custom, with cost guidance before you sign.

04

Video & motion for software

Launch films, UI walkthroughs and founder-led explainers that make a product easy to understand in under a minute.

Proof

Numbers, with their definitions attached.

Platform-reported results from client accounts, with the period and definition for each. These are not CRM revenue figures.

11,325

Google Ads primary conversion actions, Apr 2025–Mar 2026. 4.80× the prior year. Plus 5,040 LinkedIn native leads, May 2025–Mar 2026.

Platform-reported conversion actions, not CRM-qualified leads.

19.00×

Weighted platform ROAS in the quarter after we repaired the value signal sent to the ad platforms.

Google Ads platform ROAS (conversion value ÷ cost), Q1 2026. Not store revenue or profit. Read the case on ppcstud.io

1,002

Conversion actions in H1 2026, on 33.18% less spend than H1 2025.

Conversion definitions changed between periods, so this is not a like-for-like CPA comparison.

How engagements work

Small first step. Clear handover.

01 · CALL

Map the gap

A 30-minute call on where enquiries or orders drop off today and what to fix first.

02 · PLAN

Scope & price

A written plan with deliverables, timeline, cost and how we’ll measure it.

03 · BUILD

Ship in stages

Regular previews. Nothing goes live without your sign-off.

04 · HANDOVER

Own it

Documentation, access and training, so your team can run and change it.

The R8 Engine

The R8 Engine: revenue, built in 8 stages.

R stands for Revenue. Eight stages that can connect, from the first website brief to automation. Most projects start with one or two.

  1. 01 · Understand → design

    Understand the business

    I start with your product, your customers and the numbers, then design the website or landing page that sells it.

    For storesStore and product pages on Shopify or WooCommerce, built to sell.

    • Positioning
    • Website
    • Landing pages
    • Shopify
    • WooCommerce
  2. 02 · Content → traffic

    Fuel every channel

    Videos, blog posts, case studies, white papers and articles feed PPC on Google, Meta and LinkedIn, plus SEO, Generative Engine Optimization and AI-search visibility.

    For storesShopping, Performance Max, Meta catalogue ads and clean product feeds.

    • PPC
    • SEO
    • GEO / AI search
    • Video
    • Shopping · PMax
    • Catalogue ads
  3. 03 · Measure → decide

    Connect tracking to decisions

    I connect website events, campaign sources and CRM outcomes, so decisions are based on more than form fills. The setup can include GA4, GTM, click-ID capture, offline conversions and reporting across Analytics, Search Console and Ads.

    For storesPurchase, add-to-cart and checkout events, server-side tracking and Conversions API, with order value and, where available, margin.

    • GA4 · GTM
    • Click-ID capture
    • Offline conversions
    • GA4 + GSC + Ads
    • Server-side · CAPI
    • Order value
  4. 04 · Traffic → customers

    Convert what you already have

    Conversion rate optimisation turns existing traffic, and the traffic I bring, into enquiries and customers.

    For storesProduct page, cart and checkout CRO, plus AOV offers like bundles and thresholds.

    • CRO
    • Testing
    • Offers
    • Checkout CRO
    • AOV
  5. 05 · Capture → store

    Connect leads and customers in the CRM

    I use Twenty CRM to connect lead and customer records with their campaign source and available click IDs. Where the setup supports it, deal values go back to Google Ads.

    For storesOrders and customer data in the CRM: what they bought, when, and what it was worth.

    • Twenty CRM
    • Lead data
    • Purchaser data
    • Offline conversions
    • Orders
    • Customer data
  6. 06 · Customer → more

    Follow up with existing customers

    Lifecycle automations use customer segments and triggers to follow up with relevant offers. Growth does not have to depend only on buying more traffic.

    For storesAbandoned-cart, post-purchase and win-back flows designed to support repeat purchase.

    • Lifecycle
    • Segments
    • Triggers
    • Abandoned cart
    • LTV · repeat
  7. 07 · Sales → sharper

    Sales feedback and training

    If you have a sales team, I gather their feedback on lead quality and train them on the follow-up process.

    For storesOptional for stores: if you have a sales or support team.

    • Feedback
    • Training
    • Support team
  8. 08 · Manual → connected

    Automation that connects the handoffs

    Lead response, meeting follow-ups and reporting connect the stages. Routine work runs in the background; people still own approvals, exceptions and improvement.

    For storesInventory and order alerts, review requests and scheduled reporting.

    • Automation
    • Meeting-to-action
    • PM platform
    • Scale
    • Order alerts
    • Reviews
Inside stages 3 & 5 · Click to pipeline

Your ads should know what a lead was worth.

Many B2B accounts optimise for form fills. Where the click ID is captured, a deal’s stage and value in your CRM can go back to Google Ads, so bidding learns from pipeline value, not just form fills.

  1. 01
    Click capturedgclid, gbraid, wbraid and UTMs stored with the lead
  2. 02
    Qualified in the CRMStage change with a real deal value
  3. 03
    Proposal sentEach stage becomes a conversion action
  4. 04
    Value sent backOffline conversion upload to Google Ads
Inside stages 3 & 5 · Order to revenue

Your ads should know what an order was worth.

Many stores optimise for any purchase. Where the store and ad platforms support it, order value, margin and new-or-returning status can go back to Google Ads and Meta, so bidding learns from what an order was worth, not just that it happened.

  1. 01
    Click capturedgclid, fbclid and UTMs stored with the session
  2. 02
    Cart to checkoutAdd-to-cart and checkout events, server-side
  3. 03
    Order paidOrder value, margin and new vs returning
  4. 04
    Value sent backConversions API and Google Ads, with margin
Design to deploy

From blank canvas to live site, without the hand-off gaps.

  1. 01StructureSitemap, grid and wireframe
  2. 02DesignType, colour, imagery
  3. 03BuildTyped components, live states
  4. 04ShipSpeed, schema, tracking
Automation theatre

The automations inside the engine. Press play.

The automations behind R8 stage 8, live in my own stack today. Press play to see each one run. Names and values on screen are sample data.

A · INSTANT LEAD RESPONSE

A lead never waits for Monday.

New lead lands in a Twenty open-source CRM and gets a profile email in seconds. Then an AI voice call qualifies the lead and books a Google Calendar slot.

JM
New lead · Jamie M.
Pricing page · Google Ads
Waiting
CR
Created in Twenty CRM
Source and click ID attached
—
@
Profile email sent
Personalised from form answers
—
☎
AI qualification call → Calendar
Books a slot when qualified
—
B · MEETING TO ACTION

Every meeting ends with an owner.

Recordings land in Drive, get transcribed and summarised, then become a calendar follow-up, a priority task and a minutes email drafted for review.

▶
Recording saved to Drive
—
≡
Transcript & summary
—
◷
Follow-up on Calendar
—
!
Priority task created
—
✉
Minutes email — draft for review
—
C · ADS OPTIMISATION QUEUE

AI suggests. A human decides.

My PM platform pulls Google Ads, GA4 and Search Console per project and queues changes. Each one is approved and turned into a task, executed, or scheduled.

Add negative: “free template”
Search terms · 41 clicks, 0 conversions
Pending
Shift 10% budget to Brand – Exact
Lost IS (budget) 22%
Queued
D · CLIENT PORTAL

Clear updates, one click away.

Internal comments get an AI-suggested client message, sent with one click. Clients see an MIS dashboard in their portal, and Google Chat threads turn into tasks.

Internal comment
“CPA down after the landing page fix, keep budget flat until Friday.”
Suggested client message

Good news: cost per lead dropped after this week’s landing page update. We’ll hold budget steady until Friday to confirm the trend.

Video creation

Software is hard to explain. Motion makes it obvious.

Launch films, UI walkthroughs and founder-led explainers made by my team for software clients. A few seconds from each.

Analytics dashboard launchSaaS product film
Frameo — AI video presetsCinematic AI
Founder-led explainerVertical · talking head
Frameo — Ad RemixProduct UI walkthrough
Feature storyVertical · UI motion
Membership softwareUI motion
AI front deskUI motion

Work samples, muted loops. Shown with no client data beyond what appears in the finished films.

Product launch filmsUI motion & walkthroughsVertical social cutsAI-assisted cinematicsFounder explainers
Subodh Verma mapping a Google Ads strategy on a whiteboard
Why I do this

I chose to become the person I’d want in your corner.

“I built the company I wished existed: one that grows when its clients grow.”

I started in digital marketing as a business developer. That’s where I saw the gap: the focus was on winning new clients, not on whether existing clients were growing. When I raised it, I was told to focus on recurring revenue. I couldn’t give my best there, and neither could the people around me, so I chose to build my own company.

Since then, even in the hardest stretches, whatever it cost me, my team has never had a salary delayed, and promotions have come on time. Our clients get the results they came for. Some days are heavy. I show up anyway, because it isn’t about me. It’s about the people who count on me.

And this is only the start. The vision: grow this team’s reach internationally, and help the founders we work with build the next unicorns.

I’ve done every job in the R8 Engine myself.

  1. Writercontent
  2. Designerwebsites
  3. SEOon-page, off-page, technical
  4. Paid mediaGoogle, Meta, YouTube, native
  5. FounderPPC Studio
  6. AutomationAI MarTech

B2B and B2C clients across the US, UK, Europe, Australia, New Zealand, the UAE and India. Mostly tech, SaaS, software and IT, plus B2B brands and D2C ecommerce.

FAQ

Straight answers.

What does Subodh actually build?

Websites, paid media measurement and automations that connect ads, CRM, calendars and reporting, so you can see which clicks turn into enquiries, deals and orders. Handover includes documentation, access and training.

How is this different from PPC Studio?

PPC Studio is the agency Subodh founded; it runs paid media and growth for clients. This site is where he takes on founder-led work: website builds, automation systems and consulting. Larger engagements are delivered with the PPC Studio team.

Who are the typical clients?

Mostly technology, SaaS, software and IT companies, plus B2B brands and D2C ecommerce, across the US, UK, Europe, Australia, New Zealand, the UAE and India.

Can you help us choose the right software?

Yes. Subodh offers software-selection consulting. It helps you choose between cloud, open-source and custom-built tools, with honest cost guidance before you commit.

Do you guarantee results?

No. Nobody honest can guarantee ad results. What you get is clean measurement, documented workflows and numbers reported with their definitions, so you can judge the work yourself.

Do you work with ecommerce stores?

Yes. I work with Shopify and WooCommerce stores on store and product pages, Shopping, Performance Max and Meta catalogue ads, purchase tracking, checkout CRO, and abandoned-cart, post-purchase and win-back flows. Where the setup allows, ads can learn from order value, not just clicks.

How do we start?

Book a 30-minute call. You’ll leave with a clear view of what to build first. A written scope, price and measurement plan follow if it makes sense to go ahead.

When you’re ready

You lead. I’ll carry the weight behind you.

30 minutes, no deck. Tell me what you’ve built and where it’s stuck. You’ll leave with a clear first step, whether or not we work together.

Book a 30-min call
Project enquiry