Subodh Verma · Founder, PPC Studio

I build the systems that turn clicks into revenue — and keep running after I leave.

Websites, paid media and AI automation, wired into one loop. Qualified pipeline for B2B teams, profitable orders and repeat customers for ecommerce and D2C stores. Systems built to pay for themselves.

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The R8 Engine

The R8 Engine: revenue, built in 8 stages.

R stands for Revenue. Eight connected stages, from the first website brief to automation that keeps the engine running.

  1. 01 · Understand → design

    Understand the business

    I start with the product, your customers and the numbers, then design the website or landing page that sells it.

    For storesStore and product pages on Shopify or WooCommerce, built to sell.

    • Positioning
    • Website
    • Landing pages
    • Shopify
    • WooCommerce
  2. 02 · Content → traffic

    Fuel every channel

    Videos, blog posts, case studies, white papers and articles feed PPC on Google, Meta and LinkedIn, plus SEO, Generative Engine Optimization and AI-search visibility.

    For storesShopping, Performance Max, Meta catalogue ads and clean product feeds.

    • PPC
    • SEO
    • GEO / AI search
    • Video
    • Shopping · PMax
    • Catalogue ads
  3. 03 · Measure → decide

    Track everything that matters

    GA4 and GTM events, gclid, gbraid, wbraid and UTM capture on every lead, offline conversions sent back to Google Ads, and GA4, Search Console and Ads in one view per project. Every decision is measured.

    For storesPurchase, add-to-cart and checkout events, server-side tracking and Conversions API, with order value and margin.

    • GA4 · GTM
    • Click-ID capture
    • Offline conversions
    • GA4 + GSC + Ads
    • Server-side · CAPI
    • Order value
  4. 04 · Traffic → customers

    Convert what you already have

    Conversion rate optimisation turns existing traffic, and the traffic I bring, into enquiries and customers.

    For storesProduct page, cart and checkout CRO, plus AOV offers like bundles and thresholds.

    • CRO
    • Testing
    • Offers
    • Checkout CRO
    • AOV
  5. 05 · Capture → store

    Every lead and customer in one CRM

    Every lead and online purchaser is captured in a CRM, with its source and click ID attached, so all your customer data sits in one place. I use Twenty CRM, and deal values go back to Google Ads.

    For storesOrders and customer data in the CRM: what they bought, when, and what it was worth.

    • Twenty CRM
    • Lead data
    • Purchaser data
    • Offline conversions
    • Orders
    • Customer data
  6. 06 · Customer → more

    Upsell and cross-sell, on autopilot

    Lifecycle automations spot the next best offer and time it, so existing customers grow without extra spend.

    For storesAbandoned cart, post-purchase and win-back flows that lift LTV and repeat purchase.

    • Lifecycle
    • Segments
    • Triggers
    • Abandoned cart
    • LTV · repeat
  7. 07 · Sales → sharper

    Sales training: your team closes more

    If you have a sales team, I gather their feedback and train them for better closes.

    For storesOptional for stores: if you have a sales or support team.

    • Feedback
    • Training
    • Support team
  8. 08 · Small → self-sustaining

    Automation: one engine, ready to scale

    Small and medium automations, added at every stage and tuned with your sales team’s feedback, link into a revenue engine that runs on its own and then only needs scaling: instant lead response, meeting-to-action and my PM platform.

    For storesInventory and order alerts, review requests and reporting that runs itself.

    • Automation
    • Meeting-to-action
    • PM platform
    • Scale
    • Order alerts
    • Reviews
Inside stages 3 & 5 · Click to revenue

Your ads should know what a lead was worth.

Most B2B accounts optimise for form fills. I close the loop: when a deal moves in your CRM, its value goes back to Google Ads with the original click ID, so bidding learns from revenue, not noise.

  1. 01
    Click capturedgclid, gbraid, wbraid and UTMs stored with the lead
  2. 02
    Qualified in the CRMStage change with a real deal value
  3. 03
    Proposal sentEach stage becomes a conversion action
  4. 04
    Value sent backOffline conversion upload to Google Ads
Inside stages 3 & 5 · Order to revenue

Your ads should know what an order was worth.

Most stores optimise for any purchase. I close the loop: every order’s value and margin, and whether it came from a new or returning customer, goes back to Google Ads and Meta, so bidding learns from profit, not just checkouts.

  1. 01
    Click capturedgclid, fbclid and UTMs stored with the session
  2. 02
    Cart to checkoutAdd-to-cart and checkout events, server-side
  3. 03
    Order paidOrder value, margin and new vs returning
  4. 04
    Value sent backConversions API and Google Ads, with margin
What I do

Four ways to work together. One standard.

01 — LEAD OFFER

Premium website design & development

Sites and online stores that look the part and do the work: fast, accessible, search-ready, and wired to your CRM, store and ad platforms from day one. Lead-gen sites for B2B, Shopify and WooCommerce stores for ecommerce. Designed in detail, built to Core Web Vitals, handed over documented.

  • Brand-led design
  • Astro / headless
  • SEO & AEO structure
  • Tracking built in
  • Shopify / WooCommerce
Subodh Verma working on a website build at his laptop
yourbrand.com
<2.5sLCP target
<0.1CLS target
AAWCAG
02

AI marketing & business automation

Lead routing, CRM sync, meeting-to-task pipelines and reporting that runs itself. For stores: cart recovery, post-purchase and review-request flows. A human approves anything that matters.

03

Consulting & AdaptWise

Paid media and measurement audits, plus AdaptWise software selection: cloud, open-source or custom, with cost guidance before you sign.

04

Video & motion for software

Launch films, UI walkthroughs and founder-led explainers that make a product easy to understand in under a minute.

Design to deploy

From blank canvas to live site, without the hand-off gaps.

  1. 01StructureSitemap, grid and wireframe
  2. 02DesignType, colour, imagery
  3. 03BuildTyped components, live states
  4. 04ShipSpeed, schema, tracking
Automation theatre

The automations inside the engine. Press play.

The automations behind R8 stage 8, from my own stack. Values on screen are illustrative; the workflows are real.

A · INSTANT LEAD RESPONSE

A lead never waits for Monday.

New lead lands in a Twenty open-source CRM and gets a profile email in seconds. Next: an AI voice call that qualifies and books a Google Calendar slot.

JM
New lead · Jamie M.
Pricing page · Google Ads
Waiting
CR
Created in Twenty CRM
Source and click ID attached
—
@
Profile email sent
Personalised from form answers
—
☎
AI qualification call → Calendar
Books a slot when qualified
In development
Illustrative
B · MEETING TO ACTION

Every meeting ends with an owner.

Recordings land in Drive, get transcribed and summarised, then become a calendar follow-up, a priority task and a minutes email drafted for review.

▶
Recording saved to Drive
—
≡
Transcript & summary
—
◷
Follow-up on Calendar
—
!
Priority task created
—
✉
Minutes email — draft for review
—
C · ADS OPTIMISATION QUEUE

AI suggests. A human decides.

My PM platform pulls Google Ads, GA4 and Search Console per project and queues changes. Each one is approved and turned into a task, executed, or scheduled.

Add negative: “free template”
Search terms · 41 clicks, 0 conversions
Pending
Shift 10% budget to Brand – Exact
Lost IS (budget) 22%
Queued
Illustrative
D · CLIENT PORTAL

Clear updates, one click away.

Internal comments get an AI-suggested client message, sent with one click. Clients see an MIS dashboard in their portal, and Google Chat threads turn into tasks.

Internal comment
“CPA down after the landing page fix, keep budget flat until Friday.”
Suggested client message

Good news: cost per lead dropped after this week’s landing page update. We’ll hold budget steady until Friday to confirm the trend.

Video creation

Software is hard to explain. Motion makes it obvious.

Launch films, UI walkthroughs and founder-led explainers made by my team for software clients. A few seconds from each.

Analytics dashboard launchSaaS product film
Frameo — AI video presetsCinematic AI
Founder-led explainerVertical · talking head
Frameo — Ad RemixProduct UI walkthrough
Feature storyVertical · UI motion
Membership softwareUI motion
AI front deskUI motion

Work samples, muted loops. Shown with no client data beyond what appears in the finished films.

Product launch filmsUI motion & walkthroughsVertical social cutsAI-assisted cinematicsFounder explainers
Proof

Numbers, with their definitions attached.

11,325

Google Ads primary conversion actions, Apr 2025–Mar 2026. 4.80× the prior year. Plus 5,040 LinkedIn native leads, May 2025–Mar 2026.

Platform-reported conversion actions, not CRM-qualified leads.

19.00×

Weighted platform ROAS in the quarter after we repaired the value signal sent to the ad platforms.

Platform ROAS, weighted across campaigns. One quarter.

1,002

Conversion actions in H1 2026, on 33.18% less spend than H1 2025.

Conversion definitions changed between periods, so this is not a like-for-like CPA comparison.

Subodh Verma mapping a Google Ads strategy on a whiteboard
Why it connects

I’ve done every job in the R8 Engine myself.

  1. Writercontent
  2. Designerwebsites
  3. SEOon-page, off-page, technical
  4. Paid mediaGoogle, Meta, YouTube, native
  5. FounderPPC Studio
  6. AutomationAI MarTech

B2B and B2C clients across the US, UK, Europe, Australia, New Zealand, the UAE and India. Mostly tech, SaaS, software and IT, plus B2B brands and D2C ecommerce.

How engagements work

Small first step. Clear handover.

01 · CALL

Map the gap

A short call on where revenue leaks today and what to fix first.

02 · PLAN

Scope & price

A written plan with deliverables, timeline, cost and how we’ll measure it.

03 · BUILD

Ship in stages

Weekly previews. Nothing goes live without your sign-off.

04 · HANDOVER

Own it

Documentation, access and training, so it keeps running after I leave.

FAQ

Straight answers.

What does Subodh actually build?

Premium websites, closed-loop paid media measurement, and AI automations that connect ads, CRM, calendars and reporting — so a click can be traced to revenue and the system keeps running after handover.

How is this different from PPC Studio?

PPC Studio is the agency Subodh founded; it runs paid media and growth for clients. This site is where he takes on founder-led work: website builds, automation systems and consulting. Larger engagements are delivered with the PPC Studio team.

Who are the typical clients?

Mostly technology, SaaS, software and IT companies, plus B2B brands and D2C ecommerce, across the US, UK, Europe, Australia, New Zealand, the UAE and India.

What is AdaptWise?

AdaptWise is Subodh’s software-selection consulting. It helps you choose between cloud, open-source and custom-built tools, with honest cost guidance before you commit.

Do you guarantee results?

No. Nobody honest can guarantee ad results. What you get are systems built to pay for themselves: clean measurement, documented workflows and numbers reported with their definitions, so you can judge it yourself.

Do you work with ecommerce stores?

Yes. Alongside B2B lead generation, I build systems for ecommerce and D2C stores on Shopify and WooCommerce: store and product pages, Shopping, Performance Max and Meta catalogue ads, purchase tracking with server-side events and Conversions API, product page, cart and checkout CRO, and automations for abandoned carts, post-purchase, review requests and win-back, so your ads learn from order value and margin, not just clicks.

How do we start?

Book a short call. You’ll leave it with a clear view of what to build first, what it costs, and what it should return.

Book a call

Let’s find the first system worth building.

30 minutes, no deck. You’ll leave with a clear next step, whether or not we work together.

Pick a time
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