How much money do you want to make? That is the question that many business owners ask themselves when deciding what to do with their website.
If the answer is “a lot,” you should focus on conversion rate optimization strategies.
Many businesses spend time increasing traffic to their website and fail to improve the conversion rate once they get there. It is a huge mistake.
In this blog post, I will discuss 7 steps that will help increase your conversion rates and generate more revenue for your business by following these Google Ads best practices!
So, before wasting any time, let’s get started!
7 Google Ads Best-Practices To Grow Up Sales
Following are the some proven strategies & Google Ads best-practices that you can use to boost up your sales and revenues.
Audit Your Keywords and Remove Duplicates
If Google charges you for keywords, then there is a reason. Your Google Ads campaign should be showing up in Google searches when people are looking to buy the products or services that your business offers. If Google does not show your ad when it should, you have a problem with its keywords.
The first step is to create a spreadsheet with all of your current Google Ads keywords listed out in one column and each keyword’s monthly budget in another. Once you do that, sort the budget column from highest-spending to lowest-spending. Now take a look down your list of keywords and remove any keywords that have zero spendings & are duplicates.
It’s essential to stay on top of your keywords and remove duplicates because they impact Quality scores while eating up budget unnecessarily. If you’re bidding on the same keyword more than once, both are submitted to auctions, which increases CPCs unnecessarily. However, Duplicate keywords are effective when using different match types for ads that serve different locations.
Add Negative Keywords In Your Campaign
Negative keywords may be one of the most underused and powerful tools in your Google Ads tool belt. They ensure that you’re not wasting money on irrelevant searches by eliminating them from your audience.
These keywords allow you to tell Google not to show your Google ad for specific searches. If someone types in “real estate” but the word “vacation” appears somewhere in their search, then Google will not serve your ad because it’s a “negative keyword.”
Negative keywords are essential to include in your campaigns because you won’t spend money on ads that get good returns, ensure relevant results for searchers and increase conversion potential.
Bid On Your Brand Name
Placing a bid on their brand name will also typically result in lowering the “Cost-per-click” for this keyword, as well as other related keywords. It means that if others are successfully bidding higher than you are to promote their content, they might be intentionally leaving money on the table and, more importantly, ignoring audiences who want your response more than someone else’s.
It is crucial to ensure that if your brand name appears as a result of specific queries related to you, you show up first. You can do this by bidding on your brand name (or variations) with the Google Ads campaign tool. Once this is completed, whenever someone searches for “Brand Name” or variations of it, you will show up at the top of their search results page.
To check whether or not using this technique has helped improve your traffic to your site (ultimately increasing conversion rates), you should track the traffic extension under conversions in their account column.
Also read: 16 Reasons How Automating Your Bid Contributes To A Successful Google Ads Campaign!
Do Proper On-Page SEO of your Landing Page
Doing proper on-page SEO of your landing page is a good google ad practice because it helps to increase conversion rates, and in turn, this will lead to an increase in revenue. Increasing the relevancy and trustworthiness of your landing page’s content will help with decreasing bounces.
And aside from that, by making it easier for users and Google Ads visitors alike to find the promotion or discount, they’re looking for when they finally reach your site.
Boost Budget For Remarketing To Your Audience
Did google show your ad for “used car sales,” but no one clicked on it? That means you need to create a remarketing list targeted at users who saw Google Ads for “used car sales” but did not click through.
Google knows that these people are interested in cars, but not necessarily this type of particular vehicle (i.e., used). If people who see your ad always buy new cars, you should similarly create a remarketing list for those people. You can do this by uploading your own Google customer list, or Google will let you upload a file of google ad cookie IDs.
Also read: 7 Horrible PPC Mistakes That Are Ruining Your Ad Campaign
Optimize Google Ads with Location Bid Modifiers
Location bidding and geo-target tweaks are beneficial for online stores too. Location can help you sell seasonal products or ones that work best in different climates. Once your ads have been running for a while, Google Ads metrics will show which locations perform the best, so you know where to focus next time around: making more campaigns aimed at searchers living in those areas — or pause places producing poor results. By analyzing geographic reports quickly with user location data, this information is easy to come by!
Utilizing location bid adjustments, you can set different bids for customers in certain countries. Additionally, location extension targeting allows you to show your ad more or less frequently around your business.
Use Banner Ads To Reach More Audiences
Google Ads and Google Display both have the same goal of increasing online sales by promoting your links, but they do so differently.
While Google Ads focuses on advertising through paid ads to drive traffic towards a website or landing page with an intent to purchase something, Google display helps you increase visibility by posting banners across third-party sites. That reach 90% of all internet users worldwide, which can help you grow your business if chosen correctly.
Different banners may have a better chance of being seen when uploaded during breakfast hours than dinner hours due to the various times people visit websites from work or home during the day. The exact rates vary based on site traffic and high demand at a given moment.
Summing Up – Last Few Words!
The Google Ads platform offers a variety of features to help marketers and business owners grow their sales. Follow these seven best practices for the most success with your account, or contact me if you need assistance setting-up your campaign from scratch.
I am happy to guide you through each step as we work together on developing an effective marketing strategy that will generate more ROI than ever before!