Effective Google Ads copywriting is challenging to master and talent that seems hard to learn. And there are no shortcuts to writing compelling Google Ads copy. This process takes time, lots of research, and trial-and-error. But here are some tips for getting your ads in the best position possible when creating them.
If you’ve never written an ad before or want to make a quick change in your campaign’s copy, The following tips are must-knows. First, remember the Google prompts: “be clear, be concise and target your audience.” so use them as an effective marketing tool to provide helpful information to your customers and generate more leads!
7 Tips To Make Your Google Ads Copy More Effective
There are multiple things that you can do in order to make your Google Ads copy more effective. Following are some of the best tips:
1. Use Action Verbs
A classic way to write effective Google Ads is to use action words. It’s essential to describe how things happen, using action verbs instead of facts or other information. It helps people feel involved in the process instead of just a passive observer watching it unfold.
As an example, you might use phrases such as:
“Buy now! Save $10 on your next purchase!”; “Grab 75% off this deal with code GIVE75”; “Redeem offer code at checkout,” or “Use promo code JEWEL when purchasing.”
2. Be Concise But Targeted
The rule of thumb is ensuring the copy is excellently targeted and brief. So, try not to make a product description too wordy or obnoxiously long; people will tire of it and move on to another screen where they can find something more useful. Instead, please choose the most concise way possible to explain what you do and why it’s better than anything else for this need in this space at this point.
For example, if you’re trying to rank #1 on the keyword “sell jeans,” then use keywords like “Best Selling Jeans,” “Sell Brown Jeans,” or “Sale Denim.”
3. Make It About Them
Don’t try to persuade someone into buying from you; instead, help convince them they must buy from you because your product/service is better than what they already have. Or even better than anything your customers have imagined as an alternative option for themselves (that’s what being excellent means!).
People tend to feel more compelled when they feel they’re being talked to personally. It makes them want to do what you ask them to do because they seem to care about you! -Personalize the information: Words like “you,” “your,” “our,” and “we” add a feeling of closeness and make people feel more connected with you.
Also Read – Google Ads Replacing Smart Shopping to Performance Max Campaigns this July 2022
4. Include A Beneficial Offer
As any copywriting expert will tell you, Google Ads are all about the customer benefit. The copy for the ad is what drives the customer to take action.
It can get done by mentioning the “Beneficial Offer” in your ad’s headline, subhead, and body copy. For example, if you’re selling an e-book, say that you have included a free bonus chapter. If you’re selling clothes, offer some discount for buying your goods with a minimum order value.
5. Be Empathetic
The classic Google Ad copy tip is to write ads that are “empathetic” to the reader. It means writing advertisements that make you feel like you’re the company described in the ad so that when people click on it, they’ll be more likely to buy whatever it sells.
For example, if your ad targets people at least 50, you could write, “Nostalgia hits harder than ever.” This copy will draw in older consumers who remember things like being 50 years old, their youth more clearly, and nostalgic feelings of the good old days.
6. Use A Friendly Tone
People respond better to friendly tones than threatening ones. If you’re writing an ad for a home security system, for instance, it might be best if you tried using a reassuring tone in your ad copy instead of one that was stern and impersonal. You don’t want potential customers to feel threatened by the idea of buying your product or service, so let them know straight away that you understand their concerns and have solutions that address them without being overbearing about it.
7. Keep Testing Your Copy
By testing your Google Ads copy, you can see what your potential customers find when searching for products related to your target keywords. You can use this information to improve your ad copy and optimize it for maximum effectiveness.
So, always test your ad copy, then analyze what can be improved, adding or updating your video or images with new ones, changing the text slightly in your headline and CTA, or even wholly changing both if you feel confident doing so.
Conclusion
Google Ads are the lifeblood of any online business. But despite their importance, they can be tricky to get right – and even more challenging to analyze the impact of your ad campaigns. So, in this article, I provided you with some quick tips that will help you write compelling and engaging copy for Google Ads users. Armed with these tips, you should be able to boost your campaign’s results in no time at all!
Also, if you need help or consultation, please do not hesitate to contact me!