Google Ads are a great way to get your business in front of potential customers. If you use Google Ads, it will allow you to reach people based on their location, which is perfect if you’re looking for new customers locally.
The best part is they can be targeted by location, language preference, time of day, device type (desktop/mobile), demographics (age/gender). With these options, you’re able to hone in on the audience that’s most likely to buy what you’re selling!
You can also target by demographic like age and gender so that your advertising specifically goes to the people who would be interested in what you have to offer.
Here are seven reasons why your business should use Google Ads:
Let’s get started!
7 Reasons Your Business Should Use Google Ads
It is a powerful advertising platform that can help your business grow and generate more revenue. It’s easy to use, and it gives you access to people who are actively searching for what you sell if you need help setting up an account or want some tips on how best to advertise with Google Ads.
Here are seven reasons why businesses should use Google Ads:
Google’s Massive Reach
Google holds first place for the most used search engine, with 64 per cent of all searches coming from it. According to Comscore, an internet marketing research company, there were 3.8 billion Google searches on one day in August 2015 alone. It is equivalent to over 1 million searches every minute. It doesn’t come as a surprise that almost all of these searches are potential customers just waiting to be found by your business. With Google Ads, you can use the millions of searchers present on Google and display your ads across millions of websites across the web.
Also read: 101 Realistic Ways To Increase Website Traffic Without SEO In 2021
Wide Of Range Of Targeting Options
There are many targeting options available on Google Ads, making it possible to reach the right audience. You can decide on keywords based on your business, geographical location, time of day and many more options available. If you are looking to receive many leads, Google Ads is the way to go, as its targeting options will help you do just that.
Provide Instant Results
Google Ads provides instant results, unlike other digital marketing strategies such as email marketing or social media advertising, where it takes quite some time before you see results coming in. The reason for this is simple: if somebody searches for an item online, they usually buy within two weeks, so by advertising, you’re already putting potential customers in front of them without any secondary work done yourself and getting paid an even higher amount than if you were running the sale.
ROI Maximization With Bidding Strategies
After setting up a campaign in Google Ads, you have the option to set a daily budget, maximum cost-per-click (CPC) bid or average cost-per-click bid. Using these tools, you can control your costs while still targeting relevant users who are most likely to engage with their ads. Bidding allows you to determine how much you want to spend on clicks and conversions – not just for keywords but websites, mobile devices, time of day and location – so that your campaign is more effective.
Also read: 16 Reasons How Automating Your Bid Contributes To A Successful Google Ads Campaign!
Key To Brand Awareness
When you advertise, you can direct potential customers to your website using specific keywords or ads. It allows consumers searching for these terms to visit websites directly related to the topic they’re looking for – no matter where they find it. With Google’s advanced targeting capabilities, you can display ads on over 3 million websites through the Adwords’ search network.
Re-target To Visit Websites
Did you know Google Ads lets businesses re-target consumers who visit their website?
For example, if someone visits your site but doesn’t make a purchase or an action they intended to take, Google may show them ads on other sites or apps. Re-targeting campaigns are helpful for advertisers who want to help close the deal with consumers that have already engaged with their brand.
Give More Website Traffic
Suppose you own a website or are looking to market your business online. In that case, one of the most significant investments you can make is by investing in Google Ads, as it gives your website more traffic than any other digital marketing strategy out there. If you want people to visit your site, organic search engine optimization is one way to do this. However, this takes time and can be costly, so if you’re looking for a faster result without all the hard work done yourself, go for Google Ads!
Summing Up!
As a business owner, you need to know the best ways to get customers. One way that can help drive sales is through Google Ads. The seven reasons I’ve listed in this blog post should be enough for any business owner interested in taking advantage of what Google Ads has to offer.
If you want help running these ads and getting your money’s worth, contact me. I am a Google Ads Specialist and would love to partner with you!