Google Ads Extensions make Google Ads better!
Google Ads extensions are small features in Google Ads that allow advertisers to customize their ads based on their wants. They can be anything from adding a phone number or address to adding offers and discounts (like buy one, get one free).
Google allows you to add interactive features in your Ads campaigns, such as buttons and social media posts. These Google Ads extensions will help improve the effectiveness of your Google Ads campaigns for both mobile and desktop users! You can also use things like call-to-actions or text links in your ad copy.
You can use 15 Google Ads Extensions that can help improve your Google ad campaigns. Let’s take a look at them!
But before moving forward, first, understand what these extensions are and why they are essential to use.
Read on!
What Are Google Ad Extensions?
Google Ads Extensions are Google’s way of increasing the amount of information available in Google Ads. Google Ads Extensions include callouts, site link extensions, location extensions, and more. These Extensions can increase your CTR (click-through rate), which is a crucial score used by Google when deciding if your ad will be displayed to searchers or not.
Increasing CTRs through Google Ads Extensions can mean more traffic for your business with less money spent on advertising!
They also provide advertisers with valuable data about their target customers’ likely interests. Google calls this “interest-based targeting.” it enables you to serve up increasingly accurate ads for users based on their stated preferences and prior browsing behavior. This type of marketing can increase Google Ads spend by narrowing in on the most likely customers and prospects.
These Extensions allow advertisers to show ads based on user behavior, such as whether they visit particular websites or click on ads. Google calls this “behavioral targeting.”
They also give Google more information when deciding where to rank your ad, which is Google’s way of keeping you paying for advertising while ensuring users get the best possible experience searching.
Also Read: 11 Critical Google Ads Metrics To Track In 2021
15 Google Ads Extensions You Should Use To Improve Ad Campaigns
With so many Google Ad Extensions available, choosing which ones you should use in your Google Ads campaign can be pretty challenging. If you are starting with Google Ads or doing a massive overhaul of your current campaign structure, then the following list will help you in choosing the best possible extensions for your ad campaign:
Site Link Extension
When people click on Google ad, which will take them directly to the website, but instead, if we use site links, then even after clicking on Ads for more details, it will lead them directly to the particular page or section of the landing pages. It can make Google ad connection with Google Ads to your website, which will help in improving ad performance.
Lead Form Extension
Google adds a touch of quality and engages the user further when it asks them to fill out contact information forms before continuing on your site from Google ad. It is done through lead form extensions in Google Ads. By creating a lead form, you can drive more leads into your business and build customer relations by offering an incentive for a name and email address. This tool helps advertisers develop their brand awareness and gain new clients to promote their businesses using Google Ads. Lead form extension enables advertisers’ Ads to act as Google landing pages.
Callout Extension
Google ad callout extension provides information on Google ad about the product or service you are promoting by Ads. These extensions give details of your business, services, and even special offers, so that visitors can click ads and go directly to the website for more information. Callouts work like a caption that gives extra information about Ads so that users will take action accordingly. You can set up one or multiple callout extensions in Google Ads to highlight different features of your online business.
Also Read: 7 Reasons Your Business Should Use Google Ads
Call Extension
The success of any Ad campaign largely relies on how well it performs once it is published. Using Google calls extensions helps advertisers in tracking the number of calls generated by your Google ad campaigns. Using call extensions in Ads will allow you to check your business’s performance, and can also be helpful if you are looking to report accurate sales figures.
Location Extension
This extension has been designed for local search, enabling advertisers to provide map directions from any location directly from their website or Google ad. It raises the chances that users will click on Google Ads and visit their website. Most retail stores, restaurants, and bars use location extensions in Google ad campaigns. It provides a way for customers who are already searching nearby of your establishment to find you quickly. By adding Location extensions in Google Ads, businesses can make it easier for potential customers to find their services and thus increase the chances of higher conversions.
Review Extension
Google Ads review extension enables advertisers to ask their customers for reviews. This extension is handy for retailers, restaurants, and other service industries where user reviews hold a great deal of importance in converting prospects into actual customers. Like Google ad site link extensions, you can use these extensions to point traffic from Ads directly to individual product or service pages on your website.
Click To Text
Many businesses and agencies rely on operative texts (or SMS) nowadays as a cheaper and faster way of instantly communicating with consumers instead of an email or phone call. Using Google Ads, click to text will create a direct link between the ad and your company’s SMS short code. When you use click to text, Google search visitors are taken directly to your back-end system that processes the SMS upon clicking the Google ad.
App Extension
Android app is one of the most widely used mobile applications in recent times. Using app extension in Google Ads will allow users to search for your business or brand on Google search to find and download your Android application easily. There are many benefits of using an Android app to promote any business, keeping it prominent in front of potential customers. Likewise, having an app for iOS devices can drive more traffic towards your site and attract new clients who appreciate apps publishing by companies they know and respect. Many businesses have benefited from using app extensions in Google ad, which is why if you have an Android app, it’s essential to use this Google Ads extension.
Structure Snippet Extension
The structure snippet extension for Google Ads enables advertisers to promote their products or services more prominently on search results pages. This extension allows you to display various elements depending upon the advertiser’s preference and business needs. For example, a restaurant may choose to highlight a particular area of cuisine, while a law firm can make their contact numbers more visible with the help of a structure snippet extension in a Google ad. A new feature introduced by Google Ads called structured snippets allows location-based businesses such as doctors and lawyers to attract more users for those services near them.
Price Extension
A price extension in Google Ads displays your product and service prices, and this can be displayed along with other extensions like site links, callouts, and location. Advertisers who want to highlight their products or services at affordable rates use price extensions in Google Ads. This extension can specifically help you promote prices that are lower than the average market rate.
Seller Rating Extension
It is an effective way of gauging how well you stand against competitors using the seller rating feature in Ads, which helps generate more business by displaying average consumer ratings based on previous purchases. Use of seller rating extension for Google Ads approximates consumers’ willingness to purchase your business by giving them direct insight into how well you stand against competitors.
Automated Ad Extension
Google automated ad extensions automatically show relevant keywords and key phrases that search engines determine will be of utmost interest to the user. An automated ad extension can help generate more traffic to your website through ads, once again making it a valuable resource for advertisers who rely heavily on this online platform for their business needs.
Promotion Extension
Any special offer or campaign-related information can be highlighted with promotional extensions in Google Ads, enabling customers to get good deals while searching various categories within Google search. A promotion extension in ads is usually triggered by expiration dates or sales events such as Black Friday, Cyber Monday, or Christmas.
Affiliate Location Extension
The affiliate location extension for Google Ads helps you highlight the geographical area where your business is located to gain more visibility within your targeted market. Using this extension makes it easy for customers looking to find a store near them and get new clients from all around the country.
Social Extension
The social media links of different social media platforms can be displayed with a social extension in Google ad, allowing advertisers to make their brand visible on several sites, including Facebook, Twitter, Pinterest, and Instagram, among others. It is an effective way of increasing brand awareness by making sure that people searching through various sources on the internet see your company’s details without fail.
Conclusion
The key to optimizing your Google Ads campaign is finding the right balance of extensions that best suit your business. Other Google Ads Extensions automatically update product ads in real-time based on what people search for online! Whether you need more leads or conversions, several different tools and add-ons are available through Google Ads.
If none of these options seem like they would work for you, don’t worry – I’m here to help! I am a Google Ads Specialist and can craft a customized strategy with the perfect set of Google Ads Extensions tailored just for your goals. Contact me today if this sounds appealing, and we’ll get started crafting a great plan together!