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If you’re a small business owner or entrepreneur, there’s a good chance that you’ve been struggling with how to get your company name out in public. 

Many traditional marketing methods can be used, but what if I told you about an easier way? 

Yes, it’s Display Ads!

Display ads are becoming increasingly popular to generate leads because of their high return on investment. The average cost per acquisition for display ads is $8, which means that if your company spends $8, you’ll likely get at least one new customer. 

Plus, with so many types of businesses using them, there’s something for everyone!

In this blog post, we’ll explore 7 unbelievable benefits of display ads that you shouldn’t ignore.

What Are Display Ads?    

Display advertising is a form of digital marketing that attracts an audience’s attention and encourages them to take action. It often comes in the form of text-based, image, or video advertisements which encourage users to click through for more information about what you have to offer at your site (e.g., make purchases).

Like other forms such as search engine optimization campaigns, most display ads are charged by cost per click rates – every time someone clicks through from their searched result page, it will come out costing money based on how much bidding was done during campaign setup time.

These are incredible ways to reach out and touch your ideal audience. It is where you can target users who have already visited a specific website so that they’re retargeted with ads encouraging them at different points in the buying process-or even before they visit! 

Also read: 7 Top Google Ads Best-Practices To Skyrocket Your Sales!

Why Using Display Ads Are Important?

Display ads are an effective way to get the target audience of your products aware of them without having to push products out into an ocean of competitive marketing. It is often less expensive than banner ads because the only interruption they cause comes in the form of a single post on social media.

These ads will attract attention and trigger curiosity about something, which will enable you (the advertiser) to direct the user’s traffic towards an informative website or landing page where they can make their decision based on all available information. Anyone who has seen one knows how funny it is, not knowing what it’s for when it seems obvious after seeing what was advertised.

These are important to show your brand in front of specific audiences looking for your product or service, as they help you interact with customers when they’re in the right mindset and at their most receptive state.

7 Benefits Of Display Ads That You Shouldn’t Ignore

Boost Brand Awareness & Visibility

Display ads are fantastic at boosting the brand awareness and visibility of a business. Suppose you have a consistent background campaign running for an extended period. In that case, people will begin to recognize your products without realizing that it is a display ad that triggered their action. These ads would often show up as pop-ups or interstitials from high-traffic websites with high conversion rates.

Also read: Increase Brand Awareness Using PPC And Paid Social Ads

Fantastically Visually Appealing

Eye-catching, vibrant colors make display ads visually appealing, consequently increasing click-through rates (CTR). With the right image size and placement, you can use display advertising to tell a story about your product – making it stand out from all other products in its category! Not just this, they also give you the facility to test out different messages with different images. It is where your audience will know more about your product, and they like it more.

Target Right & Vast Audience

You can target your display ads to specific audiences based on multiple criteria, including age, gender, occupation, interests, geographic location, and even income level. It means advertisers can narrow down their campaigns to potential customers who are likely to interact with them. It provides a larger reach without worrying much about the cost of targeting a smaller audience base since there is no limit in terms of budget for a display ad campaign, unlike other digital marketing channels.

Give Retargeting Opportunities

Who doesn’t love a person who keeps track of their back? It is what retargeting does. It allows businesses to show ads that are customized for their targeted audience. It means you can make them aware of your product or services multiple times before they take the final step and convert into a customer. Retargeting ads allow potential customers to keep checking back without any cost, which works well as an effective strategy to build brand awareness at zero cost!

Appears On Popular Websites

Display ads work like magnets wherever they appear on the web because people cannot help but click on them every time they appear! Display advertising is one of the most popular forms of online marketing, making it voluminous and diverse – giving different kinds of marketing opportunities where you won’t get lost in the crowd.

Helps In Easy Tracking & Measuring

It is as simple as checking your website stats for useful data about your display advertising campaign – like number of ad impressions, several clicks, CTR, and CVR (conversion rates). You can also check out reports like demographics or interests to see who clicked on your ads. All this information would help you make better decisions in terms of budget allocation; since smart decision-making requires precise tracking and analysis of all web marketing channels – including display ads!

Cost-effective Form Of Advertising

Display Ads are ‘cost-effective’ in many ways:

• There is no need to create separate landing pages and strategies for every ad, and you can do it using one ad.
• It saves much of the time required in creating different strategies, ideas, posts for multiple websites & blogs.
• You cannot miss these ads on any popular website – so your brand name will be visible everywhere!
• You can reach out to the larger audience with just a click – it makes it easy now, doesn’t it?
• As mentioned earlier, retargeting allows you to promote your product/service even after getting potential customers’ attention.
• Since display ads are contextual ads that appear through premium publishers, it makes the content of your ad more relevant and appealing to people.

Summing Up!

If you want to make your business grow and increase sales, display ads can be a great way to do it. Display ads are affordable, but they also provide many benefits for both the company that is advertising with them and the customer who sees them. 

With so many amazing facts about how successful display ads have been in increasing sales, there isn’t any reason not to use these types of advertisements if you’re looking to boost revenue or get more customers on board! 

Contact me today if you’d like help implementing this strategy into your marketing plan. I would love nothing more than to be able to work together on an exciting new project that will allow your businesses’ success rates to continue growing exponentially!

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Facebook Ads vs Google Ads: Which to choose for high ROI? It depends on your business.  

Which advertising platform is the best is often debated by business owners, entrepreneurs, and marketers alike. 

Facebook ads are typically seen as more affordable than Google Ads due to their cost-per-click pricing model. But this doesn’t mean that they’re necessarily less effective. Some would argue that it’s just the opposite. 

There are many factors to consider when deciding which platform will be most beneficial for your marketing campaigns – including audience size, budget limitations, and return on investment (ROI). 

So what should you do? 

To find out how to make an informed decision about where you should spend your advertising dollars, keep reading on!

What Is Google Ads?

Google is the popular search engines in the world. It helps companies get their products in front of people who are looking for them. Google Ads are Google’s version of online advertising that places ads on Google or Google-affiliated websites. It is a type of Ads that is Google’s pay-per-click (PPC) advertising service.

The best advertisement examples include:

• A website with a large user base, such as Google
• A prominent advertisement placement, such as a banner ad at the top of a webpage
• A big-budget company that caters to many types of consumers

An example advertisement from Google would be when you general search for something, let’s say ‘car insurance. On Google’s first page of search results, Google displays Ads. It has paid to have its ads displayed on the first page of search results associated with your search query.

On Google, you can run different types of Ads:

1. Search Network Campaigns
2. Display Network Campaigns
3. Google Shopping Ads
4. Video Campaigns
5. App Campaigns

Also read: 7 Reasons Your Business Should Use Google Ads

What Is Facebook Ads?

Social media is all about connecting with your customers and giving them a voice. Facebook Ads gives you the ability to reach out, speak up or listen in on what they’re saying. Your target audience’s behaviors can make advertising through social networks so effective.

Through these platforms, people can connect while staying informed of everything going around them at any time – which makes it perfect for businesses looking into leveraging this type of advertisement strategy too.

They provide businesses of all sizes great exposure for an inexpensive ad buy (if it fits well within the budget). Most importantly, they offer the ability to develop long-term customer relations by engaging prospects and nurturing relationships after sales have been made.

On Facebook, you can run different types of Ads:

1. Video Ads
2. Photo Ads
3. Slideshow Ads
4. Carousel Ads
5. Dynamic Product Ads
6. Lead Form Ads

What Is The Difference Between Facebook Ads And Google Ads?

Facebook ads and Google Ads are two of the most popular advertising platforms on earth, offering a different types. 

Facebook Ad campaigns use paid social media to market products or services, while Google’s display ad network is used for search engine results pages (SERPs). 

The most significant difference between these networks? 

PPC can be targeted at specific user stages in their buying process – which may make them more valuable depending upon what you’re looking for. In comparison, Facebook ads can be a powerful tool for businesses of any size, especially when it comes to targeted marketing.

When you are running ads, there are two kinds of platforms to consider. It is not easy to determine which ad platform works better if you don’t know how it differs. Here are some things that need to be considered when comparing their differences /-

The Campaign Goals

As for Facebook, Ads can be set up to deliver traffic, app installs, or social engagement by engaging existing fans with posts on their newsfeeds. On the other hand, Google Ad’s campaign goal can be conversions or website clicks that can lead people to purchase a product online or show up entries in Google Search results that provide businesses exposure in the search engine. 

So basically, Facebook’s goal focuses on engaging existing fans on their newsfeeds, while Google’s campaign goal provides two options- conversions or website clicks.

Also read: 7 Top Google Ads Best Practices To Skyrocket Your Sales

The Stages in the Buyer’s Journey

It is essential to know which platform works better for each stage of the buyer’s journey when running ads. It is often true that customers pass through different stages when they purchase products and services online. 

There are five major stages:

1. Awareness,
2. Interest, 
3. Desire,
4. Action, and 
5. Loyalty.

Facebook Ads tend to be more helpful at the first three stages (i.e., Awareness, Interest, and Desire). On the other hand, Google Ads work well at the last two stages (i.e., Action and Loyalty). 

For example, if you need your ad to make people aware of your business or brand name as quickly as possible, you can use Facebook ads. However, if you need to increase the number of people already coming to your store or website, choose Google Ad.

Based On Budget Status

When it comes to budget, Facebook Ads are often cheaper because they are based on the number of users you can reach for each specific audience compared with Google Ads since these ads are based mainly on reaching more people through searches. 

So if your ad is targeting a broad range of people who may not be specifically interested in your goods and services, then a Google Ad will be more expensive than a Facebook Ad. 

If you want to gain specific groups of people interested in certain topics or categories, then choose Facebook Ads instead of Google Ads. On average, it costs half as much to run an ad campaign on Facebook as it does on Google.

Ability To Spy On Competitors’ Data

There is one more thing that needs to be considered when comparing their differences. It is essential to know what kind of data each platform provides about its competitors to effectively use in advertising campaigns. 

Suppose you could find out how much money your competitors spend on ads and which websites they are targeting. In that case, that will help create more innovative marketing strategies for yourself – this is usually available through Google’s Ads platform because it shows advertisers not only what search terms are triggering their ads but also where their competitors are advertising online along with information like monthly search volume for particular keywords, etc. 

To have this kind of information with Facebook Ads, you need to contact the people who manage your competitors’ ads and ask them what kinds of targeting settings they are using and how much money they are spending on ads per month. However, Facebook recently updated its platform to provide some data about a company’s top three competitors in terms of ad performance.

How Does Each ad Help Your Business?

Do you own a business? If so, you are likely to have used social media to do marketing. You just might have wondered how Facebook ads and Google Ads help your business. Well, here are some benefits of Facebook Ads and what they can give your business. First, let’s see how Facebook ads work.

Benefits Of Facebook Ads

Microtargeting Options:

With Facebook, you can micro-target your audience precisely so you can reach out to people in ways that wouldn’t previously be possible. People from specific age groups or specific geographical locations match particular interests, behaviors, and demographics. This kind of specificity is what makes Facebook advertising very effective.

Multiple Campaign Goals:

There might be different goal types for different pages and websites they would like to achieve from their ad campaigns. Facebook Ads allows you to have multiple campaigns within a single advertising account with various campaign objectives such as page engagement, website conversions, app installs, etc. It makes it easy for you to test two or more goals simultaneously.

A/B Ads Testing:

You can quickly test two different advertisements to see which one performs better based on a specific goal, such as a website conversion or an app install, and learn from it to boost future campaigns. This way, one could develop an optimized version that gives the best performance while having multiple goals under each campaign.

Benefits Of Google Ads

Google’s Massive Reach:

Google has access to massive amounts of data on users and their interests through its search engine. That means you can target your ads to reach people who are more likely to become customers. Google also has more than 30 different ad formats, which gives you variety in connecting with potential customers. It makes it possible for your business’s message to stand out among all the other ads they see on mobile devices, computers, YouTube, and Gmail. No other central advertising platform offers anywhere near this level of targeting or formats at scale.

Harness The Intent Of The User:

It is another reason why this type of advertising works so well because it taps into the intent of the user as opposed to just placing ads on random websites, which might not even pertain to anything at all. When someone searches for something on Google, they likely have some intent about what they want to purchase or who they want to reach out too. For example, if I knew that a person was searching through Google and looking specifically for the website of an attorney in my area, and I had a website with information about attorneys, it would be straightforward for me to place an ad that looked like it belonged on the results page.

Outrank Competitors:

When running a business, you must have the best web presence possible. Though Google typically does not allow businesses to place ads for other competing companies, there are many ways in which someone could try and do this secretly. You can use your ad money to rank higher than your competitors within the search results. It gives your organization an edge over them because instead of being at the bottom of the page, way below where anyone would even possibly click on a link, you’re going to be suitable above it or very nearby so that people who might already be interested have a much better chance of clicking on your website.

Facebook Ads Vs Google Ads – Which Gives More ROI

The debate between Google Ads vs Facebook ads is still a hot topic, with each platform bringing its own set of benefits. But if you want to know which one will bring in more money for your business, then it all comes down to how much ROI can be obtained from these platforms. 

To make an analogy: 

Facebook is like a blanket on a cool winter night that keeps you warm, whereas Google Ads are like wearing your coat all year-’round. You don’t really need it during those summer days; however, you’re way better off with it when the harsh weather strikes.

So, this analogy means that FB ads are more applicable in some instances, while Google Ads are suitable for most conditions.

Another way to look at it is: Google is like a bus that stops everywhere, but FB ads can only be seen by people who happen to scroll past them.

For example, you took two campaigns in the current market and ran them for 30 days to gauge their performance. 

The Facebook option earned 103 memberships with 150 thousand impressions but had an $11 cost per conversion. At the same time, Google’s 200 new customers came at only 4 dollars on average – meaning it collected valuable data about the types of ads that work best!

Facebook has a reputation for being the more expensive social media platform, but you can’t deny that it could lead to higher long-term returns. However, Google Ads could be less expensive, which gives you detailed data of your Customer. 

So, depending upon your business type, requirements & budget, you should decide which ads to run.

Facebook Ads vs Google Ads – How To Choose?

Facebook and Google offer many different kinds of ads and target audiences for each type. Which is best for you depends on how you’re marketing your product/service. What platform will get the most out of your campaign?

There are a few factors to consider when deciding how to advertise on these social media sites (including Facebook, YouTube, Google’s Display Network, or Search Engine Ads). 

• They include determining the retargeting strategy you want to use; whether video advertising is effective;
• what kind of budgeting you’ll be able to do; and lastly,
• Whether there’s a good return on investment with their advertising fees (which can vary widely based on who and what ad space they’re competing against).

Also, If you’re primarily interested in acquiring new customers, it’s best to use Google ads. If your objective is getting more likes for your page, then you should focus on Facebook. 

So, it totally depends on your business goals. Choose wisely!

Summing Up!

It can be hard to know which paid advertising platform will give you the best ROI with so many options. That’s why I have created this blog post with information on both Facebook Ads and Google Ads. You might find that one of these platforms is more suited for your product or business than another. 

If not, feel free to contact me today! 

Contact me anytime if you are still confused about which ads offer the most ROI for your company’s budget.

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If you’re selling products online, then Google Shopping ads should be something that you look into. It doesn’t matter if your website is a subscription service or a one-time purchase site – there’s no reason why Google shopping ads couldn’t help you get more sales. 

Google Shopping Ads Campaigns can be an excellent way to get your products in front of Google users who might not have been aware of them before, which is an excellent way to increase brand awareness and generate brand-new customers.

These are Google’s answers to Google Product Search, launched in late 2009. They are enhanced product search, which helps the user find products using Google’s index of products from merchants all over the web.

You can use Google Ads to attract customers’ attention when they are looking for a particular product. Google acquires images and descriptions of products from merchants, while Google has access to contextual information about these products based on user queries. Google does not share this contextual information with the advertiser.

When users browse Google for specific items or categories, Google shows them promoted listings close by the query results that may be of interest to them because that listing matches what they might be searching for, offering advertisers an opportunity to compete directly with organic Google search results.

Let’s look at some tips to optimize Google Shopping ads campaigns.

11 Best Tips To Optimize Google Shopping Ads Campaigns

Maintaining Your Product Feed

Google Merchant Center is the Google tool for uploading product feeds to Google Merchant Center, from which Google can then scrape them into Google shopping merchant centre. The feed should include all the information Google needs for each of your products to list them correctly within Google Shopping merchant centre, including price, availability date and, more recently, image URLs so Google can show images on Google Shopping Ads.  

The product feed also includes data about where you or your suppliers are selling your products. It allows the merchants selling through channels like Amazon Marketplace to fully control how they appear on Google Shopping Ads while making Google Shopping Ads available for Google Merchant Center. 

Google Shopping ads demand product feeds to be regularly updated with fresh data. The updating exercise should include adding new products regularly and removing old or discontinued ones, ensuring that Google can show up-to-date information about your best-selling items to avoid Google showing the wrong information for an item (pricing errors etc.) Google also restricts the number of products you can list, usually around 40,000 products per feed.

Also read: 7 Reasons Your Business Should Use Google Ads

Optimize Google Shopping Campaign Structure

The Google shopping campaigns should be structured so that there are no campaign-level negative keywords because these will apply to all the ad groups within the campaign unless otherwise specified at the ad group level. 

It means it’s better to set Google shopping campaign-level negative keywords and Google shopping ad group level negative keywords. Automated rules can be used to set Google Shopping Campaign Level Negative Keywords (and Google Product Category Level Negative Keywords, Google Product Brand Level Negative Keywords) based on product category, product brand, etc. 

Bid Optimization for Shopping Ads

Google Shopping also allows advertisers to bid using floor price or ceiling price, or both depending on your strategy. If your products are being sold through Amazon Marketplace, these prices will need to reflect the current Amazon prices to avoid losing out on sales by having lower bids than Amazon and similar sites.  

Setting your bids using the margin you want to make on each sale is the primary metric and not competitor costs. It will help you determine how much you can afford to bid on Google Shopping ads, then maximize your return by adjusting bids as appropriate during the campaign.

Implement A Negative Keyword Strategy

Negative keywords allow you to prevent your ads from appearing for irrelevant search queries that reveal little or no information about what a user is looking for and which therefore do not provide an opportunity for engagement with your business. 

You should create negative keyword lists (one per ad group) and use them in all your campaigns even if they don’t seem like relevant terms at first glance, since these are terms that users are most likely to type into Google even if it does not seem relevant. 

It is advisable to incorporate negative keywords for all the standard keyword match types, especially Broad Match. If you find low impression volume, consider implementing phrases or exact match negative keywords in your campaigns.

Divide Products Into Ad Groups

Google shopping ads allow advertisers to set bids differently on different products within a single ad group. It allows an advertiser to maximize return by setting the suitable bids for each product – You can optimize based on what’s popular or sellable at certain times/seasons of the year etc.- while still maximizing your budget when advertising multiple products together under one campaign.  

Based on business goals and target returns, it might be a good idea to set bids differently on different products within a single ad group.

Also read: 11 Critical Google Ads Metrics To Track In 2021

Shopping Feed Optimization

Google shopping should reflect the current stock levels of all your products – this is critical as Google uses these figures to determine which items to show for users with time left until the end of sale filters and any other relevant filters. If you sell out of an item frequently, ensure that these are reflected in your feed with multiple inventory status columns so that both ‘In Stock’ and ‘Out Of Stock’ items can be included if applicable. 

Keep your Google shopping feed up-to-date by continuously adding new or removing discontinued/out of stock product lines via the Merchant Center (or use automated rules). Ensure that your feed is being submitted frequently enough to support time-sensitive campaigns.

Use Dimension Reports For Finding Top Performers

You can use Google shopping reporting finding out which products are doing well and which ones aren’t as this information will be available right down to the product level, letting you drill into top-selling items vs those that aren’t performing as well, then eliminate those from your campaigns that don’t meet your performance targets.  

To do this, you have to set up a regular ecommerce reporting structure in Analytics and link it with Google Shopping using the UTM codes (or any other relevant tracking protocols). Then start setting up automated reports for analyzing revenue by Ad Group and Product – Keep an eye on volume trends and the percentage of revenue driven by Google Shopping – this will help you identify top performers, so you can set bids higher to improve these products’ visibility.

Custom Location Targeting Optimization

Bid modifications for shopping campaigns allow advertisers to optimize bids for specific locations or regions with more significant business potential. Bid modifiers also provide beginner-level bidding options that automatically increase or decrease the bid amount based on a click value threshold and an optional time decay factor, helping ensure ads are continuously showing at a competitive position according to the advertiser’s goals. 

When using location targeting in your campaigns, it is advisable to incorporate location extensions with generic location names (like city/city plus country), as opposed to precise addresses or zip codes which might not be entirely accurate and might not be relevant to all the products you are selling and thereby impacting your ad performance.

Custom Ad Scheduling/Day Parting

Keywords within Shopping campaigns allow advertisers to maximize return by setting different bid amounts for specific times of day, days of week or dates – this is also useful when running time-sensitive promotions, such as Black Friday sales etc., that might benefit from higher bids placed on certain days/times depending on product type and user search intent.  

Using site links in shopping ads can also help direct users to specific pages with further information about your items under multiple headings like ‘In Stock’, ‘Ships Today’ and so on and can encourage clicks through if done right since they make it easier for users to see the value in clicking through. 

It’s also good practice to allow same-day delivery options within your site links. It can drive up average order value and increase click rates when competing against other retailers with poor product availability or unfavorable delivery times.

Google Shopping-Specific Extensions

Although Google shopping ads don’t currently support ad extensions, there is a way of helping users find more products related to their query – which can, in turn, improve CTRs and reduce wasted impressions by ensuring that your top-performing products are being displayed – you can achieve this using Product extension (a neat little trick) instead of location extensions (which are geo-targeted solely). 

Create an ad group for each product line (with no keywords, only the product), and create a unique landing page for each product, which you can do using dynamic insertion – make sure to set the “final URL” to your domain (e.g., www.domain.com/product-name/) and keep everything identical except for the final URL, then add all of these ad groups into one campaign with all the default settings turned on (bid adjustments and network targeting). 

Google will think that these ads are actually different products with similar names, and your ads might get shown more frequently by users searching for related terms and those already viewing products in their shopping carts.

Implement A Successful Remarketing Strategy

Remarketing campaigns can be used as an effective way of re-engaging previous visitors to your site who have not made a purchase or filled out a form – you can also create lookalike audiences from users that have been remarketed to before since this will ensure that those members of your audience are just as relevant as first-time customers and more likely to convert again. 

If done right, remarketing campaigns can be a highly effective way of ensuring that previous visitors don’t slip through the cracks and that all customers will receive adequate attention from your ads no matter what stage they’re at in their buyer journey.

Summing Up!

Google Shopping Ads are a valuable opportunity for retailers to reach their customers on mobile devices. Your Google Shopping ads can help you make the most of this platform and grow your business more effectively with some tweaks. 

Optimize with these 11 tips from an experienced advertising professional, which will allow you to tap into the potential of one of the top digital marketing channels today! 

Contact me if you want assistance optimizing or creating your first campaign. Do not wait another minute before starting an effective Google Shopping Ad Campaigns strategy- contact me now! I am a Google Ads Specialist and happy to answer any questions that may arise along the way.

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If you want to take your business to the next level, you need to focus on what your customers want and how they want it. Utilizing a more comprehensive customer-centric strategy will help build a sustainable company that can grow and continues thriving in today’s digital age. One way of doing this is by developing a CPC strategy.

With CPC being one of the most popular and widely used digital marketing channels, CPC Strategy is a must if you want to stay competitive in your niche. It includes many techniques that can help lower CPCs for your ads. 

This blog post will go over ten basics that will give you a successful CPC Strategy. 

Let’s get started!

13 Basics To A Successful CPC Strategy To Focus On

A successful Google Adwords campaign can be highly lucrative. It is the fast, easy and affordable way to push your business in front of potential customers who are already searching for it. But without a solid strategy, you could find yourself wasting money on clicks from people who are not interested in your product or service.

To get the most out of your CPC campaign, you must focus on 13 key areas:

Choose Your Platform

Roughly 87.76% of all searches conducted globally are through Google, so it makes sense to choose this platform first. There are other search engines equally popular, so if you have a good reason for wanting to use another one, then do so by all means. It may take more work, time, and money to get your site ranked, but if that’s what you want, then go for it.

Know Your Audience

It is the foundation of any successful campaign. Get to know your customers and what makes them want to buy from you to create ads that appeal to them; this should help improve click-through rates. Don’t forget to use conversion tracking tools to find out where your conversions are coming from and which terms they’re using too.

Also read: 9 PPC Trends You Should Be Opting To Get Ahead In 2021

Expand Your Keyword List

A good Google Ads campaign uses a wide range of keywords to target potential customers. It would be best if you always aimed to have as many relevant key phrases in your list as possible; the more, the better. It does not mean you need hundreds or even dozens of them; make sure they are relevant and valuable. Getting this right will give you a better chance at targeting those Google users whose searches will result in a sale.

Target Keywords That Have Low Competition

Low competition keywords give you a better chance at ranking higher on Google, which means lower CPCs (Cost per click). Look for those keywords which have little competition and use them in your campaign. It’s a good idea to target low-competition head terms and then use long-tail variations of these as well to increase your potential traffic. These are very cost-effective, but don’t forget to keep track of them, so you can see if they’re working for you or not.

Eliminate Ineffective Keywords

Every keyword that doesn’t work needs to be eliminated from your list. Otherwise, it will just be dragging you into the red every time someone clicks on it. Monitor the performance of your search keywords over time to quickly eliminate any that aren’t performing well, while keeping an eye on ones that are doing better than expected. It will help you to save time and budget.

Add Negative Keywords

Adding negative keywords will help you eliminate the competition by making your ads invisible to those searches that aren’t relevant. Try adding some broad match negative keywords and some phrases and exact negatives so that there is no chance of clicking on an irrelevant ad. It can be a big money-saver if done correctly.

Use Bid Adjustments Strategically

Making bid adjustments is a great way to optimize your campaigns and maximize the success of your keywords or ads by increasing or decreasing bids as necessary. You can adjust several variables from location, device, time of day, and ad position, so make sure you experiment with them all to see which works best for you.

Also read: 16 Reasons How Automating Your Bid Contributes To A Successful Google Ads Campaign!

Continuous Analysis

Once your keywords and ads are set up, all you need to do is monitor what’s going on and continue to tweak things as necessary. Monitor which keywords and ads work well together and decide whether a broad, phrase or exact match should be used in future campaigns. Also, take note of which negative keywords work best for each ad group.

Cost Analysis

Keeping track of CPCs is a must for any Google Ads campaign. You can’t keep an eye on them if you don’t know how much they cost you every time someone clicks on your ad, so make sure you do this. Some tools will do it automatically, but even if yours doesn’t, update the information manually every couple of days or more often if needed.

Leverage Automation

Several tools can help you automate many aspects of your Adwords campaign, from polling data to add negative keywords to make suggestions for new ad groups and keywords based on how well certain ones have performed. Using these will save you time and energy, so it’s an excellent idea to take advantage of them where possible.

Split Your Ad Groups

Having many small, tightly focused ad groups will help you create more relevant ads and show advertisers exactly how their ads are doing. Try splitting up an ad group containing over 300 keywords into smaller ones so that all the related terms are contained within relevant subgroups instead. It will show Google how closely related your terms are and help you rank higher in their search results.

Optimize Landing Pages

When your ads lead to relevant pages on your website, it can significantly improve click-through rates. You need to optimize any landing pages connected with particular ad groups or keywords so that they are closely related and optimized for the search term you’re bidding on. It will help to get conversions at a lower cost per click.

Evaluate The Return On Your Investment

Trying new things is essential, but don’t go overboard by trying hundreds of different combinations of keywords, ads, and other variables without testing them first. Test two or three aspects at once to see which has the most significant impact before changing anything else – this way, you’ll be able to tell what’s working well for you and what’s not. You’ll also analyze the results to see if your campaign is achieving your goals and where any problems might lie.

Summing Up!

A successful CPC strategy requires you to focus on several aspects, such as your keyword lists and landing pages. But the most important thing is ensuring that you have an excellent conversion rate so that advertisers will be willing to pay for clicks from your website. 

To do this, it’s essential to optimize your site and make sure every page has relevant content and compelling calls-to-action (CTAs). 

If you want help with implementing these strategies or need assistance getting started in general, I can provide expert guidance through my consulting services. Contact me today!

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Google Ads are a great way to get your business in front of potential customers. If you use Google Ads, it will allow you to reach people based on their location, which is perfect if you’re looking for new customers locally. 

The best part is they can be targeted by location, language preference, time of day, device type (desktop/mobile), demographics (age/gender). With these options, you’re able to hone in on the audience that’s most likely to buy what you’re selling!

You can also target by demographic like age and gender so that your advertising specifically goes to the people who would be interested in what you have to offer. 

Here are seven reasons why your business should use Google Ads:

Let’s get started!

7 Reasons Your Business Should Use Google Ads

It is a powerful advertising platform that can help your business grow and generate more revenue. It’s easy to use, and it gives you access to people who are actively searching for what you sell if you need help setting up an account or want some tips on how best to advertise with Google Ads. 

Here are seven reasons why businesses should use Google Ads:

Google’s Massive Reach

Google holds first place for the most used search engine, with 64 per cent of all searches coming from it. According to Comscore, an internet marketing research company, there were 3.8 billion Google searches on one day in August 2015 alone. It is equivalent to over 1 million searches every minute. It doesn’t come as a surprise that almost all of these searches are potential customers just waiting to be found by your business. With Google Ads, you can use the millions of searchers present on Google and display your ads across millions of websites across the web.

Also read: 101 Realistic Ways To Increase Website Traffic Without SEO In 2021

Wide Of Range Of Targeting Options

There are many targeting options available on Google Ads, making it possible to reach the right audience. You can decide on keywords based on your business, geographical location, time of day and many more options available. If you are looking to receive many leads, Google Ads is the way to go, as its targeting options will help you do just that.

Provide Instant Results

Google Ads provides instant results, unlike other digital marketing strategies such as email marketing or social media advertising, where it takes quite some time before you see results coming in. The reason for this is simple: if somebody searches for an item online, they usually buy within two weeks, so by advertising, you’re already putting potential customers in front of them without any secondary work done yourself and getting paid an even higher amount than if you were running the sale.

ROI Maximization With Bidding Strategies

After setting up a campaign in Google Ads, you have the option to set a daily budget, maximum cost-per-click (CPC) bid or average cost-per-click bid. Using these tools, you can control your costs while still targeting relevant users who are most likely to engage with their ads. Bidding allows you to determine how much you want to spend on clicks and conversions – not just for keywords but websites, mobile devices, time of day and location – so that your campaign is more effective. 

Also read: 16 Reasons How Automating Your Bid Contributes To A Successful Google Ads Campaign!

Key To Brand Awareness

When you advertise, you can direct potential customers to your website using specific keywords or ads. It allows consumers searching for these terms to visit websites directly related to the topic they’re looking for – no matter where they find it. With Google’s advanced targeting capabilities, you can display ads on over 3 million websites through the Adwords’ search network. 

Re-target To Visit Websites

Did you know Google Ads lets businesses re-target consumers who visit their website? 

For example, if someone visits your site but doesn’t make a purchase or an action they intended to take, Google may show them ads on other sites or apps. Re-targeting campaigns are helpful for advertisers who want to help close the deal with consumers that have already engaged with their brand.

Give More Website Traffic

Suppose you own a website or are looking to market your business online. In that case, one of the most significant investments you can make is by investing in Google Ads, as it gives your website more traffic than any other digital marketing strategy out there. If you want people to visit your site, organic search engine optimization is one way to do this. However, this takes time and can be costly, so if you’re looking for a faster result without all the hard work done yourself, go for Google Ads!

Summing Up!

As a business owner, you need to know the best ways to get customers. One way that can help drive sales is through Google Ads. The seven reasons I’ve listed in this blog post should be enough for any business owner interested in taking advantage of what Google Ads has to offer. 

If you want help running these ads and getting your money’s worth, contact me. I am a Google Ads Specialist and would love to partner with you!

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There’s a lot of noise in the marketing world about what metrics to track. What is most important? Which ones will help you grow your business, and which ones are just filling out your spreadsheet?  

In today’s digital economy, Google Ads are a critical part of any business. To succeed in the future, it is essential to track the Google Ads Metrics and stay ahead of the competition by analyzing trends. 

But many marketers and advertisers are still unsure which metrics they should be tracking in Google Ads. With the introduction of new features such as Conversions, it can be easy for those with little experience or understanding of specific metrics to become overwhelmed and make mistakes. 

In this post, I am sharing 11 Google Ads Metrics that all businesses should be tracking in 2021.

11 critical Google Ads Metrics To Track

You can easily track Google Ads metrics, and each metrics is critical in its own way. Just like with organic search metrics, there is no one ‘perfect’ set of parameters; they all depend on what you’re trying to achieve. That said, here is a list of the 11 Google Ads metrics I believe are the most crucial to track for paid advertising in 2021:

Clicks

Google Ads clicks are the starting point for any advertising campaign. Without them, keywords just sit there and do nothing for you. Making sure that your campaigns have enough quality traffic is half of what paid to advertise is all about, so tracking Google Ads clicks as accurately as possible is essential.

Also read: 9 PPC Trends You Should Be Opting To Get Ahead In 2021

Cost Per Click (CPC)

Tracking cost per click allows you to set a budget cap on their campaigns, which means no matter how many people click on an ad, they can’t spend more than whatever number they’ve decided upon in advance. If you are paying $5 per click but only bringing in 100 visitors to your website for that same amount of money, then it might be time to drop your budget and set a lower cap.

Quality Score

Quality score is calculated on a scale of 1-10 for three primary factors that Google or other search engines measure when determining whether an ad is relevant to what users are searching for. Google Ads Quality Score keyword metrics can vary significantly. The higher your keyword’s quality score, the less you will typically pay per click, and the more often they’ll be displayed in response to search queries. Still, highly competitive terms tend to have lower-quality scores than low competition keywords or more specific long-tail phrases.

Conversion Rate

Conversion rate is the number of people who click-through an ad and visit a website divided by the number of people targeted by an ad and saw it (impression) multiplied by 100 to get a percentage. If 10 people see an ad and 5 of them click on it, but only 3 visit your website. As a result, you have a 60% conversion rate. As this statistic has not been made public by Google yet, several other metrics can be used to calculate conversion rates instead.

Cost per Conversion

Cost Per Conversion is another crucial metric since it’s necessary to pay attention to how much money is being spent and the quality of the visitors coming from those clicks. If you’re spending money on ads but aren’t seeing any conversions from those ads after a certain point, then all those clicks might not be worth it at the end of the day. In addition to tracking these events as accurately as possible with Google Analytics, you can also use the Search Funnels, and Conversion Optimizer features built into Google Ads to monitor conversions.

Bounce Rate

Bounce rate is the percentage of visitors who visit only one web page and then leave. It is a useful early indicator that something might be wrong with your site or that you need to change various elements on those pages, such as copywriting, layout, design, etc. If someone clicks on an ad about learning how to bake cookies and makes it halfway down the first page of search results before clicking back through to the Google Ads themselves and leaving immediately. Then they probably weren’t interested in what you had to offer – even if they didn’t click on any other ads during their search session.

Web Traffic

Web traffic measures the number of times visitors (unique and total) hit a web server; it is an important metric to determine how many people are visiting your site. Without any web traffic, it isn’t easy to justify investing in paid advertising like Google Ads or Facebook ads, as those visitors won’t translate into anything meaningful.

Click-Through Rate (CTR)

The Click-through rate measures click as a percentage of impressions. The percentage of people viewing the ad out of all those who saw it is an important metric that you must use together with other metrics such as cost per click and conversion rates to see whether their campaigns are successful.

Impression Share

Impression share is the percentage of times your ads were shown, relative to how many times they were available (i.e., not paused, closed, or filtered out by Ad Rank thresholds). If you’re spending money on Google Ads, but your impression share is low, then you either need to use more aggressive bid strategies or try using a different method for targeting your audience.

Total Conversion Value

Total conversion value considers the number of conversions (sales) generated by an ad group. It assigns values based on their average order totals multiplied by the traffic coming from all associated clicks with that ad group. It gives you a better idea of how much your ad campaigns and related traffic are worth and allows you to compare different ad groups with each other more easily.

Return on Ad Spend (ROAS)

Return on ad spends measures the total amount earned through conversions divided by the total amount spent – another critical metric, since it’s necessary to track the number of conversion events and their value to understand whether paid advertising efforts are paying off for an organization. ROAS can be calculated across multiple periods, allowing marketers to see whether particular campaigns or audience segments within campaigns are performing over a specified period. You can also use many additional Google Ads metrics outside those outlined above, including Site Links, Ad Groups, and Keywords.

Summing Up!

Google Ads metrics are just one piece of the puzzle for running successful digital campaigns. Still, they help you understand whether their ads are being viewed, clicked on by users and whether those people are converting into paying customers. 

It allows you to optimize for better results in the future – if the ad campaigns aren’t giving them the desired business value after a few weeks have elapsed, there is plenty of room for improvement across all those metrics! 

I hope you’ve found this blog post helpful. If there is anything I could do to support you, please don’t hesitate to reach out! It has been my pleasure to provide these insights on the critical metrics to look at in Google Ads for 2021 and how they can help your business grow and succeed online.

Until next time… Happy Marketing!

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If you’re looking to grow your business, it’s time for a 360° Marketing Strategy. It is an effective way of generating leads and attracting new customers.

Marketing has changed, and now is the age of customer experience. It means that businesses must design their content to meet specific needs at each stage in the buyer’s journey. 

Unfortunately, many companies still rely on out-of-date practices like traditional print and TV advertising or SEO spamming, which can be costly and ineffective. 

Since your business has a lot of competition out there – so you need an edge. If you’re ready to take your business up a notch, then keep reading! You want to know what it takes to be at the top of search engine results pages (SERPs) and have people knocking down your doors for what you offer.

This blog post will give 9 tips on how a 360° Marketing Strategy can work for you.

What Is 360° Marketing Strategy?

360° Marketing is a strategy that looks at several sequences, or loops, for marketing communications and provides a coherent system of interacting channels to promote a product or service. This method is also known as Omnichannel Marketing Approach.

Defined broadly, the term 360° Marketing is a cohesive system of related marketing activities-such as advertising across all media channels-designed to activate awareness for the best long-term return on investment. These efforts focus on one brand or product to lend it maximum visibility. In terms of effectiveness, strategy dictates that this activity be part of an integrated campaign with careful coordination among multiple media forms and high-quality executions from start to finish.

The ultimate goal of a 360° Marketing strategy is to include as many channels as possible to promote a product. Standard methods used for this include:

• Subsidized or discounted products.
• Affiliate promotions that offer commission-free sales.
• Other marketing initiatives complement the primary seller’s payouts.

As per Gartner, the research firm, less than 10% of companies have a 360° view of their customers, and only 5 per cent can use this valuable data effectively. With the help of such information, you might know your clients better for more growth because it will lead them closer towards satisfying needs, which ultimately results in profits. 

How Is 360° Marketing Approach Different?

In traditional marketing implementation, marketers create a single marketing campaign and then cast it across all mediums or channels. It is the reason why this strategy is also called a one-dimensional marketing approach. On the other hand, in the 360° marketing approach, marketers opt to use all possible mediums and channels to promote their products to be known worldwide.

360° Marketing Approach Is More Personal Than Other Strategies

While traditional marketing aims to bring more awareness about a brand or product, the 360° marketing approach goes beyond that and focuses on building personal relationships with customers. A successful business needs satisfied customers, and close coordination between sales agents and marketers can efficiently help achieve that goal. 

Therefore, for better customer targeting and making them loyal towards your brand or company, and to retain them, you need to develop trusting and long-lasting relationships with them. It is the most successful marketing strategy that helps businesses in achieving this goal.

360° Marketing Approach Helps In Brand Recognition 

85% of consumers rely heavily on digital marketing channels such as websites, email, social media platforms etc., when they want to gain information about a business or product. Using the 360° marketing approach makes it easier for brands and companies to keep their customers updated with the latest happenings and products launched via various mediums and channels. 

It will help your brand recognition because potential clients will know your business’ culture and work methods without even visiting their stores. It will, in turn, increase your company’s brand image.

Also read: 5 High-Level Ways How AI Can Help In PPC Campaigns

9 Ways To Build A Successful 360° Marketing Strategy

Your company’s future depends on the strength of your product or service, but it also depends on reaching consumers in their settings and through various channels. Every decision you make should be with the customer in mind, from which platforms you decide to explore to how much time and money you put behind each campaign.

If you’re not sure where to start, check out this list of 9 essential practices for 360° Marketing success:

Well Optimized Website

Your website is one of the best ways to promote your business online. Unfortunately, that doesn’t mean it’s simple to optimize. It takes hard work and creativity to create a user-friendly site that engages visitors and helps them remember why they need your products.

When it comes to marketing your business online, a website represents just one piece of the puzzle. Including high-resolution images and compelling copy is a great place to start, but you can’t stop there. Be sure your site’s content is easy to share on social media platforms and that it offers interactive opportunities for customers to reach out directly.

Also read: 4 Ways To Make Money From Google AdSense In 2021 Without A Website!

Content Creation

Content creation can take many forms: novels, research papers, essays, blog posts, or videos are examples of content that requires creativity from both writer and reader. In today’s digital age, when everyone seems interested in self-publishing their work, marketing organizations have taken charge of creating content that informs and captivates audiences without breaking the bank.

Creating practical, relevant content is a core component of 360° marketing because it gives customers reasons to keep coming back for more. As you develop new ideas for your business’s website, take time to build up an online library that customers can reference whenever they need information or inspiration for their projects.

Content Marketing

Content marketing involves using already-existing content (like blog posts, videos and infographics) to sell products or services directly. The idea is simple: your existing customers are likely already interested in your brand or niche enough to read relevant blog posts or watch instructional videos about using your product. Why not reward them with discounts? 

This strategy has gained traction as one of the most effective ways to market a business online.

Avoid being too promotional by focusing on how other people can benefit from your product or service. Producing content that appeals to a broad audience helps you reach new customers and builds customer loyalty and trust.

Social Media Marketing

Social media is one of the essential tools for any successful 360° marketing strategy. More than half of consumers rely on social media channels like Facebook and Twitter before purchasing products online! Businesses that don’t have an active presence in these areas risk missing out on valuable opportunities for growth and revenue.

Don’t assume someone else will take care of posting for your business – creating and sharing relevant content across social media can be time-consuming. Still, it’s necessary for any online business. While these are the primary focus, don’t ignore Google+, Pinterest or visual sharing sites like Tumblr. Even though they aren’t as popular among consumers, they still provide an essential vehicle for your brand to engage customers across a wide range of demographics.

Brand Collaboration

Partnering with other brands to produce content offers multiple benefits for companies that might not have the resources to create everything independently. Collaborating can also help you reach new audiences who will learn about your products through another company’s story.

For example, suppose you’re launching a new line of gourmet cupcakes in partnership with an environmentally-friendly grocery store. In that case, you can create a short video about your new business that introduces customers to both your brands. Include the story of why you chose this store as your partner, along with shots of how their commitment to consumer health inspired some of your recipes.

Collaborating on content like blog posts or infographics is another option for companies to expand their social media presence and engage users with multiple interests. Whatever format you choose, be sure you’re working together seamlessly towards a common goal of serving customer needs through brand collaboration.

Effective SEO Strategy

SEO (search engine optimization) is an integral part of any 360° marketing strategy because search engines like Google can help you increase brand awareness and drive more traffic to your website.

A well-optimized site for SEO means that your pages will rank higher when consumers or business partners search for relevant industry terms in search engines. Through proper meta descriptions, keywords, link building, and other tactics, one can easily find your company’s content when looking for information about your products or services online.

PPC Advertising

PPC (pay per click) advertising platforms like Google Ads let you pay to place targeted ads on search engine results pages (or SERPs). These ads appear alongside organic search results, helping your company stand out from the competition and capture a wider audience.

PPC marketing strategy will provide you with long-term benefits along with SEO. For example, if you want to let people know about an upcoming sale through your e-commerce store for Black Friday, Google Ads can help you create targeted ads that reach consumers before they start searching, so they’ll be ready to buy! It is an excellent way to jumpstart your web traffic when you have a new site or offer.

Networking

Networking might not be the first thing that comes to mind when thinking about marketing strategies, but it’s an essential part of finding success online. To build up your brand awareness, consider attending local events for your industry.

If you’re in the food services industry, try partnering with local restaurants to host a networking event before or after hours. You can sell drinks and snacks to cover expenses, while also providing patrons of other businesses with good conversation and tasty treats!

Network building doesn’t have to be limited by time or geography, either. There are plenty of ways to build up new business contacts online, too. Try posting on LinkedIn groups that are relevant to your brand’s interests, attending digital marketing conferences, or asking friends who own e-commerce stores if they’d like to share new offers on their latest products in return for a review from your customers.

Public Relations

Finally, maintaining positive relationships with reporters and bloggers in your industry can help promote your brand’s story across online channels. Even if no one bites on a press release or requests a quote from your latest company event, the fact that your organization’s name is now part of a conversation happening online can help you find new customers.

Reporters and bloggers often follow each other on Twitter or post their articles on LinkedIn groups, so connecting with them directly through these channels can also help to improve brand awareness. You can search for relevant journalists and blogs using social media tools like Hootsuite, which aggregates all updates from different accounts, so you’ll never miss an opportunity to connect!

Key Takeaways!

A 360° marketing strategy isn’t just about supercharging one channel by adding another – it’s about using various promotional tactics to ensure your customer base remains as engaged as possible. Using a combination of these strategies allow you to expand your web presence and maximize your brand awareness.

This strategy is an effective marketing tool for companies of all sizes and industries. To help you get started on this journey, I’ve provided nine different ways that you can use and implement it in your own company or organization. 

Let me know if any of these tips have resonated with you, and we will work together to develop a comprehensive plan that incorporates them into one cohesive system designed just for your needs!

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Advertisers are constantly on the lookout for ways to maximize their advertising budgets. According to a Google study, most people overlooked one area is ad fraud, which accounts for up to $7 billion in losses annually. 

Ad fraud is a severe problem in the ad industry. It can affect PPC campaigns and lead to wasted ad spend with no return on investment. 

It comes in many forms, including inventory spoofing, domain spoofing and click-fraud, among others. It is essential to keep an eye out for these to avoid them from affecting your campaigns negatively.

In this blog post, I’ll discuss some of the more common types of ad fraud affecting PPC campaigns and how to avoid them, so your campaign doesn’t waste its money on bots instead of people!

What Is An Ad Fraud?

Ad Fraud is the fraudulent use of advertising to gain revenue. They may hack into networks of ad companies or eavesdrop on the internet traffic to steal information about an advertiser’s intention to buy ads on specific websites. Once they have this information, they create fake impressions of advertisements on web pages that real people visit. Then collect payment from the company whose ad people viewed without ever having made a single advertisement. These can also be called “attribution fraud.”

But it doesn’t stop there. It happens at every step in the marketing game, rather than just direct contact with advertisers. For example, from buying advertising space through hyper-targeted search engine optimization (SEO)—basically, the more information about an advertiser’s intentions to purchase ad space, the better.

How Common Are Ad Frauds?

Ad Fraud is a common occurrence all over the advertising world. Ad fraud is a bigger problem that affects more people than identity theft and theft from bank accounts! 

According to the Association of National Advertisers (ANA), ad fraud had cost companies nearly $6 billion in 2017. Out of this, advertisers lost about $1.3 billion on display ads alone.

Ad Fraud often happens because many websites accept bad ads (ads not meeting standards for ad networks), hackers using bots, and ad exchanges having little control over what ads are visible on their ad space. Ad Networks try to prevent ad fraud by blocking non-human traffic. Still, it seems like there is no 100% guarantee that everyone’s ad will be legitimate (no ad fraud ISPs may even allow fraudulent traffic to be admissible).

It is a growing threat that has already cost advertisers around $7.2 billion in 2017 so far. And it’s expected to grow up to $16.4 billion by 2020. This problem hurts brands trying to market their products or services. It affects people visiting websites who are bombarded with ads they are most likely never interested in at all, starting from pop-ups onwards. 

Publishers’ incomes get low revenue because of the high number of fraudulent impressions on their web pages compared with real visitors. It would seem that this issue is merely getting worse every day—and it is if no one does anything to stop the bleeding from the marketing world.

7 Common Types Of Ad Frauds

Ad fraud is the intentional “tricking” of an advertising system to make money. Let’s look at the common types of Ad fraud.

Click-fraud

Click fraud is a type of advertising fraud. It occurs when scammers use automated software systems (bots) to generate fake clicks on advertiser’s PPC ads, pop-up ads, and other online ads. Third-party vendors provide these bots for hire to spammers who want to unfairly manipulate the revenues generated by their websites and blogs without actually having any visitors there at all.

Click fraud can be very lucrative but could cost you millions of dollars every year if left unchecked.  

Most likely, third parties are responsible for click fraud perpetrated who tend to use automated scripts to generate clicks on advertisements. Still, it can also come from competitors of the advertiser themselves. Since advertisers pay for every instance where somebody clicks their advert, it increases the risk of false positives due to legitimate activity like reviews or reviews. 

Also read: 7 Successful Ways To Stop & Eliminate Google Ads Click Fraud

Ad Spamming

Ad fraud constantly threatens ad networks, and ad spamming is the most common ad fraud that ad networks have to deal with. It is the act of deliberately infiltrating advertising networks with unmonitored content to inflate earnings, misrepresent ad space, make fraudulent purchases and game rankings. 

Fraudsters use ad spamming techniques to generate money from ad impressions. They bid for ad space on a publisher’s site, and when they get it, instead of showing relevant ads to users – which should pay the publishers – they offer other users’ ads even though the user isn’t looking at them.

Advertisers lose money because they are not getting what they paid for (foul play). Publishers lose money because publishers pay based on the number of impressions generated (fewer impressions equals more money saved). At the same time, media buyers may miss out on their chance at reaching the right audience for their product.

Geo-masking

Geomasking is a fraudulent technique that ad fraudsters use to hide the location of clicks from their fake accounts. It can cause advertisers and publishers alike to spend more or less on PPC campaigns, depending on where they think it’ll be worthwhile.

It could mean one campaign starts with higher pricing but then costs much less by comparison because certain regions seem valued at lower rates.

Frauds also modulate IP addresses not to have patterns associated specifically within this variable; some examples include hiding behind proxies like “Russia-proxy.”

Cookie Stuffing

Cookie stuffing is a common type of Ad fraud, and in this case, the goal is to generate fraudulent traffic, which means creating fake users and getting them to click on ads. It works if a website or app has well-constructed servers where cookies can be stored. Anyone who logs in with an email address and password will invariably receive their cookie for accessing such well-constructed servers (this usually facilitates smoother loading). 

This process gets repeatedly conducted until the attack counts reach a certain threshold needed to have good traffic. Then these fraudulent browsing sessions continue until enough ‘cookie trails’ have been created that translates into real ad impressions, thus generating actual revenue under false pretences.

Apps often give the user the option to name their account. Users should deny this option since naming an account might expose future apps or websites to personal information like a home address and name. 

Domain Spoofing

Domain spoofing is a form of cybercrime that fools the victims into thinking they’re completing an online purchase on their favourite store when, in reality, they are submitting the information to the victor’s site. Domain Spoofing can also involve credit card data theft, email account hijacking or account takeovers.

The domain spoofed will match the URL of the website you are trying to navigate to, thus fooling you into clicking it rather than logging out. 

It works by copying the WHOIS data on popular domains and making them pointed to a new domain that the hacker would like it to read as, for example, “www.paypal.com”. Spoofed domains look just like authentic web pages, and advertisers may not be aware they’re running their advertisements on hacked sites even though they paid for legitimate traffic.

Pixel Stuffing

You might not think it, but there are websites out there that will let you advertise in exchange for an email address. What could be the harm? Well, when this is done on sites with tiny ad spaces like 1×1 pixels – where fraudsters can stuff as many ads onto one page looking legitimate- they get credit even though visitors never see them! Imagine how much money advertisers would waste if their campaigns were running through such things.

This practice also goes by another name: Pixel Stuffing or Invisible Advertising (or both). They’re presenting larger images so small, making them undetectable — yet still getting some form of compensation thanks to those advertisements appearing behind content instead of upfront.”

Incentivized Installs

Bots can easily do ad frauds, software programs designed to automate clicking on all the ads they see to get paid for being shown an ad. This type of bot is an incentivized install bot, which hijacks a device and uses it to click on advertisements until there’s nothing left to do.

To help fight this type of fraud, companies must track the number of incentivized installs that each vendor generates by monitoring referrals – down to the second – in real-time when an ad campaign is running. Also, when advertisers use third-party advertising networks or other aggregator services. They should make sure their advertiser ID gets past along with whatever ads appear outside their network.

Signs Your PPC Campaigns Have Become Victim Of Ad Frauds

The main goal of pay-per-click (PPC) advertising is to get website visitors who click on ads. PPC campaigns allow you only to be charged if someone clicks on your ad and then goes to a landing page. Your PPC campaign reaches a complete halt when it becomes a victim of ad fraud. You can spot these signs if you know what to look for:

Low Cost-per-click

If the click isn’t being valued, there’s little incentive for spammers to get involved in your campaign. Your quality score will drop since it looks like traffic isn’t valuable enough for them, signalling that something might be wrong with your account. When this, Google may automatically disable the account to prevent further damage.

Also read: Improve Google Ads Quality Score: 7 Strategies To Get The Best ROI

Ads Are Disappearing

Your ad disappears in thin air; you can’t find it anywhere on the search engine results page (SERP). Your ad isn’t showing up when someone searches for specific keywords, but nobody knows why. It could be because your landing pages violate Google’s policies or that you’re spending too much money per click. Your competitors may even be outbidding you for keywords where your ads were running before they disappeared completely. Either way, there’s no denying that this is a sign of something wrong with your account.

Suspicious Clicks On Ads

Every time somebody clicks on your ad, it shows information about them in the “Ads” section in the Google Webmaster Tools account. It includes where they’re located, their interests and demographics if you shared any data with Google. Your ads start showing up on websites that you don’t know anything about. Your clicks could be coming from a completely different location, making it impossible to determine the source of a click. Even traffic may come from an unrelated country or industry, which makes no sense.

Ad Rank Is Dropping

For example, a new ad is set at a specific position and is performing well. Your PPC campaign is doing what it should be – bringing you clicks that lead to conversions. Then for some reason, one day, your new ad drops from the first page of results to be displayed on page two or three even though no changes have been made to its bid or any other factors of your campaign. Your ad rank has been dropping due to an increase in the quality score among competitors who have been cheating by bidding on keywords they don’t want their ads showing up for with automated methods.

Too Many Visits, But No Revenue

The purpose of any business is to make money. When you see spikes in visits and no movement on revenue-driving conversions, it could be that there’s fraudulent traffic coming through your site – so stay alert!

To avoid campaign disaster, you must be proactive in protecting yourself. When there are warning signs that something might not work as expected or desired for your business’s goals – take action!

5 Tips How To Prevent Ad Frauds Traffic

Following are some tips on how to prevent Ad Fraud traffic!

Know Source Of Traffic

It’s important to know where your ads are running before you do anything that could help fight affiliate fraud. For this, conduct research and screen the right networks with a strict ad exchange platform so as not to be fooled by any suspicious activity or sudden drop-offs in traffic sources, as transparency is vital in stopping this crime from happening!

Ads.text

Through this buying method, a web page uploads files that detail what SSP offers it and its relationship with that company. It makes sure the information passed from publisher to agency is accurate and ensures there isn’t any fraud in advertising inventory at all! The process provides an accurate record of all transactions between advertisers and sellers and eliminates fraud within programs.

Eavesdrop On Competitors

It’s important to know who your competitors are, and click fraud is one of them. You can use AdPlexity or WhatRuns Were tools to filter out affiliates in campaigns or report their fraudulent activities for a commission credit, so you don’t have any disasters.

Focus On High-quality Traffic

It’s essential not only for advertisers, but also for website owners like you who want high-value traffic. Ensure your ad doesn’t get clicked by low-quality visitors from these areas or spammy websites (which could result in both wasted advertising dollars and bad SEO). Limit yourself targeting specific high-value sites that will most likely provide a consistent performance compared with more minor, reputable domains or PPC campaigns running through unknown sources.

Keep An Eye On Data

It’s essential to keep a watchful eye on changes and make adjustments quickly when necessary. Go through the traffic that changed, which does not even matched the campaign’s performance. For instance, sudden spikes of unearned visitors or higher than average click-through rates without any relevance to your offer can be an indication fraud is afoot, and conversions should receive priority over everything else.

Watch Out For Potential Ad Frauds

Preventing ad frauds is a never-ending battle. As long as there are people with bad intentions, you will have to be vigilant about checking your ads and campaigns for signs of fraudulent activity. 

If this sounds like something that would overwhelm you or you’re not sure what to do, don’t worry! 

I can help! 

I am a Google Ads Specialist who can take care of all the maintenance work so that you only have one thing on your mind–your business. Contact me today to get started working together to keep any potential problems from arising in the future!

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The Internet has changed the way we live and work. It has become a ubiquitous part of our daily lives, and as such, it’s essential to take advantage of all its opportunities. 

The rise of AI is undoubtedly one of the most remarkable developments in both technology and business. It has the potential to revolutionize processes that are costly, time-consuming, or require human expertise.

One area that is rapidly evolving thanks to Artificial Intelligence (AI) is PPC campaigns.

AI-powered chatbots are all the rage, but there’s no substitute for personalization for advertisers and marketers. Imagine how powerful it would be if you could get your hands on a tool that could help you automate many of the repetitive tasks in PPC campaigns without compromising the quality of your ads? 

Well, now you can work with Algorithms’ AI-powered bots!

The recent release of our Chatbot Assisted Account Management (CAM) platform has enabled us to automate tedious account management tasks like keyword research and campaign setup so that agencies and marketing teams can focus on what they do best: creating compelling content. The CAM bot uses machine learning techniques to automatically learn about an advertiser’s business goals, optimize their accounts. 

AI can help you set up your campaign, so you know what keywords will be most effective in attracting potential customers and ensuring they convert into long-term clients who come back for more business because your organization is meeting their needs. 

In this blog post, I’ll explain how Artificial Intelligence can enhance your PPC campaigns. 

Let’s get you started!

5 Ways on How AI Can Help in PPC Campaigns!

Every day, AI and machine learning grow more and more critical in all aspects of our lives. AI has the power to transform businesses and transform lives by producing key insights faster than ever before. 

Following are the ways how AI has leveraged the world of PPC campaigns!

Customer Behavior Prediction

Personalizing the experience for every visitor to your site reduces customer drop-off. AI can now interpret what pages visitors are viewing and show them advertisements that would be of interest. This method increases conversion rates by showing relevant ads to potential customers, reducing their desire for churn. 

You can also leverage AI algorithms for predictive behavior by knowing which keywords might bring in sales leads, making budgeting much more accessible than ever before. 

This AI technology can learn from historical data and predict what search queries will most likely generate conversions, considering your audience’s demographics as well as their purchase habits or web activity on various devices they may have used in the past – all this without having any idea that you’re doing it!

Furthermore, you can use predictive analytics to account for future trends by predicting what people are likely looking out on the Internet at any given time required an interactive campaign alongside a PPC campaign aiding to increasing response rate with high intent audiences or increasing conversions through retargeting strategies. 

Also read: How to Select the right Digital Marketing Company for your Business?

Autonomous PPC Bidding

Artificial intelligence (AI) is making its way into the PPC world, taking over every digital advertising process. Autonomous Bidding has brought about an entry point for AI in Ads bidding. 

The Autonomous Bid Strategy enhances your ad campaign by spending larger chunks on high converting users. Minor chip on low converting users has made it possible for AI to play a significant role in Autonomous PPC bidding. 

Autonomous Bidding uses machine learning to optimize your PPC bids effectively automatically. It automatically allocates the budget optimally across different ad groups. It provides optimal performance at the lowest cost for every campaign by giving equal attention to each and its components.

The parallel for Auction AI is simplistic. 

First, all the information about bidding on a particular keyword determines the ROI/CPA territory by calculating how many individual competitors are willing to bid relative to their conversion rates. 

Second, it uses that data to identify specific keywords that are too low-traffic or outside the desired ROI/CPA territory and will not generate any conversions against current bids. 

Third, Auction AI monitors thousands of keywords over time optimization by using machine learning techniques with audio frequency recognition models to extract insights about what makes some bidding strategies more lucrative than others without human interference.

Improvisation In Retargeting

Increasingly, marketers are leveraging AI to learn about customer preferences and behavior. This insight can then be used for refinements in targeting and improving conversion rates on PPC campaigns. A recent study found that enterprises using machine learning (ML) predicted visitors’ purchases of 11% better than those who utilized traditional methods like random targeting and cohort analysis.

AI-powered analytics and call tracking software are great ways to see the connection between offline efforts and specific campaigns or even keywords. By analyzing your data on conversion rates, you can improve retargeting by using it to determine what works best for driving people in certain locations towards specific products.

Artificial intelligence for retargeting sites delivers near-instant lead capture from conversion without any human intervention required. It uses advanced machine learning algorithms and AI to target users based on their browsing behavior, interests, location data and social network activity around a brand’s digital assets. AI-powered strategies can also analyze historical conversions to help tailor future engagements with potential customers before making irreversible decisions about your brand.

Pause Poor Performing Ads

To maximize your profits and minimize the cost of running ads, you should be able to pause an ad if it doesn’t perform as expected. 

Every day, you’ll find yourself in a bidding war with your competitors. It can be exhausting and stressful to beat them at their own game by outbidding each other on ads that don’t deliver the desired ROI because they are so quick-paced! 

To avoid this headache when evaluating performance or reconsidering strategy if bids fail into clicks for low-quality scores, there needs more attention paid towards understanding how THE system works behind its scenes–especially since many advertisers might not realize it yet (or ever).

Since quality score matters in Google Ads-related metrics like budget allocation or review time at the human level, poor performing campaigns may reduce their effectiveness by lowering user satisfaction with advertisements, which could lead them back into browsing other sites instead, where they would spend more money but get less value out of this engagement. AI helps in telling when to pause the ads when they show ineffective results.

Leveraging Ad Creatives

It is often challenging to find creative ways of advertising using AI. However, when combined, machine learning and human expertise can create more engaging ads that will appeal to humans and computers – this means better PPC copywriting for marketers!

With the power of AI, you can be creative and showcase your product in a way that will make it stand out. You can use AI to create 15 headlines, and Google will show RSAs that correspond with the user’s search queries. The technology evolves as you will get more opportunities for creative tasks from it.

Summing Up!

As you can see, AI has a lot of potential in the PPC world. It’s not just for digital marketing and advertising campaigns, either; it can help with customer service and more. If you want to explore what your company might be able to do with this technology, contact me today! 

I will help set up an effective campaign that uses AI tools like machine learning algorithms or natural language processing (NLP) systems.

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No matter how much we evolve as a society, the basic principles that govern our lives remain unchanged. The same is with marketing and advertising strategies. 

Innovation is always welcomed, but it’s essential to keep the tried-and-true methods as well. 

Success in PPC marketing is not something that you can achieve overnight. It takes years of hard work, dedication, and patience to get there. 

However, if you are at the beginning of your PPC marketing journey or have been running PPC campaigns for a while now but are not seeing the success you expected, this blog post is for you! 

In this article, I will be discussing 9 PPC trends to opt into to get ahead in the search engine rankings in 2021.

Let’s take a look!

9 PPC Trends You Should Be Opting To Get Ahead

PPC Automation

Automation in PPC is the use of macro codes to automate repetitive tasks. It allows users to save time when performing monotonous tasks, like checking reports or sending emails. It can also help in creating complex sequences of events without user input. Automated scripts provide opportunities allowing users to develop their solutions/products for more efficient workflows or even entirely new applications (that they could sell).

The two main types of automation available within Google Ads account for controlling and optimizing campaigns:

1. Optimizing: Automated rules will automatically allow you to change their campaigns based on specific triggers that occur as a campaign runs/manages itself. You can use these to either optimize their campaigns or perform standard tasks without user input. You can apply to many types of campaign-level information, including budget & daily budget, ad schedules, keywords lists, etc. These rules work by detecting when a rule’s trigger occurs (e.g., if the CPC for all ads in an ad group is more significant than $0.25), then runs the action(s) that you specify (such as pausing all ads within that group).
2. Controlling: Automation will help you have the most control over the changes you want to make automatically when a rule’s trigger occurs. For example, if you’re going to change your daily budget when conversions occur in your ad group, then automated rules are a good choice for that level of automation. They have been available on Google Ads since 2008 and improved in recent years by introducing features such as enhanced triggers and more reliable actions.

Also read: 7 Horrible PPC Mistakes That Are Ruining Your Ad Campaigns

Artificial Intelligence

As artificial intelligence becomes increasingly present in society, it is changing many aspects of life. However, the economic impact has been more challenging to predict. As we approach 2030, there are projections that it will reach $15.7 trillion, according to an estimate from the 2018-2030 e report released this year!

Due to the recent advancements in Artificial Intelligence technology, Artificial intelligence has become more popular. 

Artificial intelligence is a form of “Machine Learning,” which is essentially computers learning how to learn new tasks without being programmed explicitly. It means that Artificial intelligence allows marketing professionals to gain marketing insights through automated tasks created by Artificial intelligence algorithms.

One can use AI in various aspects of PPC such as campaign management, creative strategy, keyword research, and more – the possibilities are endless! 

Artificial Intelligence also gives us insight into how we can better develop a machine to make it smarter/more efficient in performing repetitive tasks in future iterations, known as Machine Learning. 

Machine learning technology uses AI to learn from data and make predictions based on a trained model. It can enhance your account by suggesting bid adjustments, keywords suggestions, who to exclude from an audience targeting list, pausing low-performing ads, and more.

Ads Data Hub

Google announced in 2020 that third-party pixels would no longer be allowed to track YouTube campaigns, which has caused Ads Data Hub to become a top PPC trend for marketers who want an alternative. With their decision to keep security concerns at heart and to come up with the solution they needed as well, Google hopes this news helps combat marketers’ data breaches from hackers or other companies looking through your private information like email account credentials!

Google’s Ads Data Hub is the perfect solution for any business that wants to tailor its marketing measurements. You’ll be able to understand how your ads are performing across screens, including mobile devices, with this comprehensive reporting and data collection service – something not available through pixels alone!

The Ads Data Hub has two sections:

1. The first section allows you to see aggregate benchmark data about the various targeting options available to you (e.g., demographic, placement). These benchmarks are estimated using aggregated anonymized Google Ads search query data.
2. The second Ads Data Hub section allows you to join that aggregated anonymized Google Ads search query data with your Google Ads display campaigns to help you better target ads. You can then view results using that inferred targeting information within your existing campaigns. You can use Ads Data Hub as a reporting tool to see how changes in search campaign settings might impact the performance of your display campaigns.

Suppose you believe cross-channel advertising is beneficial for your business. In that case, Ads Data Hub can allow you to make decisions from aggregated anonymous Google Ads search query data and apply those insights across all the other channels in which you advertise (online and offline). 

Voice Search

Google Voice Search is a search engine that uses Voice Recognition technology to convert the sounds into text, which it then links to search results on Google. It may be used from any phone with voice capabilities and can therefore include mobile phones.

Shortly, consumers will be able to shop for products and services with their voices. Voice sales will reach $40 billion by 2022, as per a recent study.

In addition, voice-based ad revenues from this trend could increase by 400%, going up as high as 19 billion dollars in just three years.

1. Voice Searches are increasing steadily: The new trend of Voice Search in PPC brought about by the popularity of Voice Search among internet users has slowly risen since its introduction in 2013. This change has affected the way we conduct our searches and has changed the way marketers will approach this method of searching for information online. We use voice search is also different from regular examinations, such as typing into a search bar, because we assume that it did not understand our query if we found no result.
2. Site Visitors Using Voice Search: It is no surprise that Voice Search queries are different from regular ones, and it may be difficult for some businesses to understand or improve their ranking on Voice searches. It means that there is a lot more room for Voice Searches in PPC and voice apps such as What App, Gmail, Spotify, etc. According to the latest research on Voice Search, almost 1/3 of online queries performed using Voice, giving us some idea of its importance in today’s digital industry.

Responsive Search Ads

The responsive search ad format allows marketers to create an advertisement that shows more text than just one headline. It enhances the user experience by reading relevant messages while searching for products or services specifically tailored to them, with 15 unique headlines total! 

Four descriptions are also allowed on these ads, making it easier than ever before possible to reach your targeted audience quickly without wasting time trying out different combinations until you find something successful. All this happens automatically thanks to AI intelligent technology from their team at Google, who knows best about what will work well when combined creatively using math equations. 

The structure of responsive ads could be different depending on the device they’re being viewed on. They are meant to connect with the searchers in an imitative way that shows them what they are looking for.

They are different from mobile-first ads, which load only when someone is searching from their mobile device; responsive Ads adjust themselves based on whatever type of screen you are viewing them at. Responsive ads have “breakpoints” that allow them to change the way they look, so they fit better on larger devices like tablet or desktop screens and smaller devices like smartphones. The idea is that if someone’s searching for something specific, it’s better to have an ad that shows them exactly what they’re looking for, regardless of the device.

Also read: Improve Google Ads Quality Score: 7 Strategies To Get The Best ROI

New Instagram Opportunities

The hot new social media platform is Instagram, and brands are starting to take notice. It has the potential for more lucrative ad campaigns because marketers will use their time on TikTok or Reels to get organic traffic from these platforms.

Instead of just relying solely on off-sponsored posts, which generate less money per post with other forms like video ads. This strategy could also work vice versa, depending on how you want your content distributed among various channels (Facebook feeds versus YouTube).

Better Mobile Experience

In a new market overview, economic researchers tracked down over 27.6%, i.e., $2 billion worth of people shopping online through their cell phones! But they admit that if it takes more than 3 seconds to load, you will bounce back from the site, which means we need our sites structured so well on mobile devices too for maximum productivity and effectiveness in PPC promotions. 

Better Mobile Experience will give you three key benefits:

1. Better call to action with more transparent ad text and destination URLs directly from Google Ads.
2. A more detailed performance report shows total device conversions at the ad group level, “not just clicks or impressions.”
3. Ability to manage bids across all devices programmatically through an automated bid strategy platform like Bidtellect.

Video Ads Are Away

Google recently introduced Video Ads as a new PPC advertising technique. Video ads can be displayed as either TrueView or Video Discovery ads and allow advertisers to advertise on YouTube and other video sites directly and reach users on Google search result pages that are searching for related videos. Video ads provide a great chance to connect with your audience personally by adding a face to the purchase decision process.

Every day, facebook gets 8 billion views. And most of them are watched from mobile devices! So make sure you optimize your content for viewing in the palm of one’s hand by checking if it’s already responsive or not- otherwise known as “mobile-friendly.”

It means that you’ll need to adjust accordingly depending upon what type of screen size you’re using: tablet (size=’large’), smartphone(small), laptop(medium).

You can create custom audiences based on these results, which will help to reach specific target markets with tailored ads more effectively than ever before. 

Smart Bidding

Smart bidding is a more innovative way to optimize your ads for conversion based on the goals you set. Google’s AI system automatically optimizes within each auction, so all it takes to be successful is fundamental information about what kind of campaign or ad unit works best and how much time it is left.

A lot can happen behind the scenes when Google decides which keywords should appear next during this type of automated strategy called “Smart Bidding,” which means automated bidding strategy. You tell Google what your advertising goal is, and Smart Bidding figures out how to get it done within your budget, all on its own!

It is a great way to get the most from your advertising spending. It can help you target specific audiences with CPA goals, ROAS in mind, and conversions on higher too!

Implement These Trends Now!

As you can see, there are new PPC trends that will be important for your business to get ahead. From AI-powered chatbots to augmented reality ads on mobile devices, these changes could significantly impact how people search and find products or services online. 

By paying attention now and adopting the latest PPC trends in 2021, you’ll give yourself an advantage over competitors who don’t make this change soon enough! 

If any of the above is unclear, or you want help implementing any of these strategies into your digital marketing plan, feel free to reach out anytime.

In addition, I offer complimentary consultations where I would love to go through everything with you.

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